04433nam 22007092 450 991096179440332120151005020620.01-107-19044-41-316-09877-X1-281-79130-X97866117913080-511-42940-10-511-51101-90-511-42821-90-511-42978-90-511-42760-30-511-42892-8(CKB)1000000000550205(EBL)358844(OCoLC)437222476(SSID)ssj0000203554(PQKBManifestationID)11183240(PQKBTitleCode)TC0000203554(PQKBWorkID)10174046(PQKB)10086779(UkCbUP)CR9780511511011(Au-PeEL)EBL358844(CaPaEBR)ebr10250542(CaONFJC)MIL179130(MiAaPQ)EBC358844(EXLCZ)99100000000055020520090312d2008|||| uy| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierMission and money understanding the university /Burton A. Weisbrod, Jeffrey P. Ballou, Evelyn D. Asch1st ed.Cambridge :Cambridge University Press,2008.1 online resource (xv, 339 pages) digital, PDF file(s)Title from publisher's bibliographic system (viewed on 05 Oct 2015).0-521-73574-2 0-521-51510-6 Includes bibliographical references and index.1An Introduction to the Higher Education Industry1 --2The Higher Education Business and the Business of Higher Education -- Now and Then9 --3Is Higher Education Becoming Increasingly Competitive?39 --4The Two-Good Framework: Revenue, Mission, and Why Colleges Do What They Do58 --5Tuition, Price Discrimination, and Financial Aid77 --6The Place of Donations in Funding the Higher Education Industry102 --7Endowments and Their Management: Financing the Mission130 --8Generating Revenue from Research and Patents149 --9Other Ways to Generate Revenue -- Wherever It May Be Found: Lobbying, the World Market, and Distance Education162 --10Advertising, Branding, and Reputation175 --11Are Public and Nonprofit Schools "Businesslike"? Cost-Consciousness and the Choice between Higher Cost and Lower Cost Faculty196 --12Not Quite an Ivory Tower: Schools Compete by Collaborating206 --13Intercollegiate Athletics: Money or Mission?218 --14Mission or Money: What Do Colleges and Universities Want from Their Athletic Coaches and Presidents?251 --15Concluding Remarks: What Are the Public Policy Issues?278.Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.Mission & MoneyUniversities and collegesFinanceEducation, HigherAims and objectivesUniversities and collegesFinance.Education, HigherAims and objectives.378.44Weisbrod Burton Allen1931-120731Ballou Jeffrey P.1971-Asch Evelyn Diane1956-UkCbUPUkCbUPBOOK9910961794403321Mission and money4424988UNINA