03950nam 2200709Ia 450 991096075530332120251116222212.01-315-43171-81-315-43172-61-315-43173-41-59874-757-69781315431734(CKB)2560000000052493(EBL)677777(OCoLC)711747369(SSID)ssj0000483529(PQKBManifestationID)12203068(PQKBTitleCode)TC0000483529(PQKBWorkID)10529329(PQKB)10464445(MiAaPQ)EBC677777(OCoLC)1055366385(OCoLC-P)1055366385(FlBoTFG)9781315431734(EXLCZ)99256000000005249320040524e20092003 uy 0engur|n|||||||||txtccrConsuming ancient Egypt /edited by Sally MacDonald and Michael Rice1st ed.London UCL Press, Institute of Archaeology ;Portland, Or. Cavendish Pub.20091 online resource (264 p.)Encounters with ancient EgyptIncludes extensively revised and updated papers originally presented at a conference held at the Institute of Archaeology, University College London in December 2000.1-138-40434-9 1-59874-203-5 Includes bibliographical references (p. [217]-230) and index.Series Editor's Foreword; Contents; Contirbutors; List of Figures; 1. Introduction - Tea with a Mummy: the consumer's View of Egypt's Immemorial Appeal; 2. 'Mummymania' for the Masses - is Egyptology Cursed by the Mummy's Curse?; 3. How to Stage Aida; 4. Vicent Lleo's Operetta: La Corte de Faraon; 5. Egypt in Hollywood: Pharaohs of the Fifties; 6. Lost in Time and Space: Ancient Egypt in Museums; 7. 'Acquisitions of the British Museum, 1998'; 8. Selling Egypt: Encounters at Kahn el-Khalili; 9. Egypt's Past Regenerated by its Own People; 10. What do Tourists Learn of Egypt?11. 'Wonderful Things': Publishing Egypt in Word and Image12. Hijaking Images: Ancient Egypt in French Commercial Advertising; 13. Alternative Egypts; 14. Ancient Egypt on the Small Screen - from Fact to Faction in the UK; References; IndexAnnotationConsuming Ancient Egypt examines the influence of Ancient Egypt on the everyday lives of contemporary people, of all ages, throughout the world. It looks at the Egypt tourist sees, Egypt in film and Egypt as the inspiration for opera. It asks why so many books are published each year on Egyptological subjects at all levels, from the austerely academic to the riotous celebrations of Egypt as a land of mystery, enchantment and fantasy. It then considers the ways in which Ancient Egypt interacts with the living world, in architecture, museum going, the acquisition of souvenirs and reproductions, design, and the perpetual appeal of the mummy. The significance of Egypt as an adjunct to (and frequently the subject of) marketing in the consumer society is examined. It reveals much about Egypt's immemorial appeal and the psychology of those who succumb to its magic.Encounters with ancient Egypt (London, England)CivilizationEgyptian influencesEgyptologyEgyptAntiquitiesEgyptCivilizationTo 332 B.CCivilizationEgyptian influences.Egyptology.932932.01 22MacDonald Sally1877514Rice Michael1928-2013.625556University College, London.Institute of Archaeology.MiAaPQMiAaPQMiAaPQBOOK9910960755303321Consuming ancient Egypt4489776UNINA