03222nam 2200733 a 450 991095965750332120200520144314.097866111285489781281128546128112854697808144299690814429963(CKB)1000000000467250(CtWfDGI)bkb00016104(SSID)ssj0000233664(PQKBManifestationID)11220109(PQKBTitleCode)TC0000233664(PQKBWorkID)10235296(PQKB)11528954(MiAaPQ)EBC3001844(Au-PeEL)EBL3001844(CaPaEBR)ebr10196186(CaONFJC)MIL112854(OCoLC)77565112(FR-PaCSA)88811018(FRCYB88811018)88811018(BIP)13464869(EXLCZ)99100000000046725020060818d2007 uy 0engurzn||||||txtccrRebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad /Dick Martin1st ed.New York American Management Associationc2007296 p. illTitle from title screen.9780814473337 0814473334 Includes bibliographical references (p. [263]-287) and index.Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the many prescriptions formulated by more than a dozen task forces.Brand name productsUnited StatesBranding (Marketing)United StatesInternational economic relationsAnti-AmericanismAnti-AmericanismArab countriesUnited StatesRelationsBrand name productsBranding (Marketing)International economic relations.Anti-Americanism.Anti-Americanism658.8/27Martin Dick1946-1797789MiAaPQMiAaPQMiAaPQBOOK9910959657503321Rebuilding brand America4340245UNINA