03882nam 2200637 450 991079598110332120240112051739.01-5036-3407-810.1515/9781503634077(MiAaPQ)EBC30160944(Au-PeEL)EBL30160944(CKB)24949928900041(DE-B1597)632960(DE-B1597)9781503634077(OCoLC)1353270049(EXLCZ)992494992890004120240112d2023 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMaking sense markets from stories in new breast cancer therapeutics /Sophie MützelFirst edition.Stanford, California :Stanford University Press,[2023]©20231 online resource (222 pages)Culture and economic lifePrint version: Mützel, Sophie Making Sense Sundridge : Stanford University Press,c2022 9781503634060 Includes bibliographical references and index.Frontmatter --Contents --Acknowledgments --Introduction --1 Markets and Stories --2 Breast Cancer Therapies and Innovation --3 A Market of Expectations --4 Making Sense of the Market --5 Patterns in Meaning-Making: Categories over Time --Conclusion: Markets from Stories --Appendix A: Research Design and Data --Appendix B: Technical Details on Formal Analyses --Notes --Bibliography --IndexBreast cancer is one of the most commonly diagnosed cancers and a leading cause of death for women worldwide. With advances in molecular engineering in the 1980s, hopes began to rise that a non-toxic and non-invasive treatment for breast cancer could be developed. These hopes were stoked by the researchers, biotech companies, and analysts who worked to make sense of the uncertainties during product development. In Making Sense Sophie Mützel traces this emergence of "innovative breast cancer therapeutics" up to the 2010s, through the lens of the narratives of the involved actors. Despite the notorious unpredictability of cancer drug development these actors are tasked with establishing a client base and capturing the attention of potential investors, even before trials are completed. Combining theories of economic and cultural sociology, Mützel shows how stories are integral for the emergence of new markets; stories of the future create a market of expectations prior to any existing products. Making Sense uses thousands of press statements, media reports, scientific reports, and financial and industry analyses to illustrate these mechanisms, presenting a fresh view of how life-prolonging innovations can be turned into market products.Culture and economic life.Pharmaceutical biotechnology industryBreastCancerTreatmentTechnological innovationsBreastCancerTreatmentEconomic aspectsDrug developmentEconomic aspectsNarration (Rhetoric)Economic aspectsNarration (Rhetoric)Social aspectsMarketsSocial aspectsPharmaceutical biotechnology industry.BreastCancerTreatmentTechnological innovations.BreastCancerTreatmentEconomic aspects.Drug developmentEconomic aspects.Narration (Rhetoric)Economic aspects.Narration (Rhetoric)Social aspects.MarketsSocial aspects.616.99449061Mützel Sophie1464236MiAaPQMiAaPQMiAaPQBOOK9910795981103321Making sense3673810UNINA02959nam 2200745Ia 450 991095779940332120251117083015.01-299-05357-21-60344-574-9(CKB)2550000000033563(SSID)ssj0000540314(PQKBManifestationID)11362336(PQKBTitleCode)TC0000540314(PQKBWorkID)10586399(PQKB)11202638(SSID)ssj0000226689(PQKBManifestationID)11210206(PQKBTitleCode)TC0000226689(PQKBWorkID)10260236(PQKB)11607659(MiAaPQ)EBC3037981(BIP)46498988(BIP)10256566(EXLCZ)99255000000003356320020814d2003 ub 0engurcnu||||||||txtccrPresidential speechwriting from the New Deal to the Reagan revolution and beyond /edited by Kurt Ritter and Martin J. Medhurst1st ed.College Station Texas A & M University Pressc2003x, 231 pPresidential rhetoric series ;no. 7Bibliographic Level Mode of Issuance: Monograph1-58544-392-1 Includes bibliographical references and index.The rise of the media presidency through radio and television broadcasts has heightened the importance of presidential rhetoric, giving way to the rise of professional speechwriters. Yet the reliance of presidents on their speechwriters has varied with the rhetorical skill of the officeholder himself. The chapters here give insight into the process and development of presidential speechwriting from Roosevelt's administration to Reagan's.Presidential rhetoric series ;no. 7.PresidentsUnited StatesHistory20th centuryPresidentsUnited StatesBiographyRhetoricPolitical aspectsUnited StatesHistory20th centuryPolitical oratoryUnited StatesHistory20th centurySpeechwritingUnited StatesHistory20th centurySpeechwritersUnited StatesBiographyEnglish languageUnited StatesRhetoricUnited StatesPolitics and government1945-1989PresidentsHistoryPresidentsRhetoricPolitical aspectsHistoryPolitical oratoryHistorySpeechwritingHistorySpeechwritersEnglish languageRhetoric.808.5/1/088351Ritter Kurt W1867539Medhurst Martin J1865238MiAaPQMiAaPQMiAaPQBOOK9910957799403321Presidential speechwriting4475156UNINA