00920nam0-2200313---450-99000837435040332120060911132202.00-86356-324-4000837435FED01000837435(Aleph)000837435FED0100083743520060911d1990----km-y0itay50------baengUSy-------001yyEssays in ottoman and turkish history, 1774-1923the impact of the westRoderic H.Davison[Austin]University of Texas Press1990XX, 279 p.24 cmTurchiaStoria956.121itaDavison,Roderic H.501163ITUNINARICAUNIMARCBK990008374350403321XIV B 193242415FSPBCFSPBCEssays in ottoman and turkish history, 1774-1923723598UNINA03685nam 2200661 450 991046789920332120210915132338.01-63157-597-X(CKB)4340000000188914(MiAaPQ)EBC4898664(Au-PeEL)EBL4898664(CaPaEBR)ebr11414244(OCoLC)994027839(EXLCZ)99434000000018891420170731d2017 fy 0engurcnu||||||||rdacontentrdamediardacarrierMarketing essentials for independent lodgings /Pamela Lanier and Marie LanierFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2017.1 online resource (xix, 153 pages) illustrationsTourism and hospitality management collection1-63157-596-1 Includes bibliographical references and index.Part I. Marketing and pricing basics -- 1. First impressions: hospitality -- 2. Total media marketing -- 3. Marketing your passions -- 4. Setting a price -- 5. Demographics make a difference -- 6. Increase sustainability, increase appeal -- 7. Working with associations and travel agents -- 8. Mastering public relations -- 9. Guest communications: a bird in hand -- Part II. Web-based marketing -- 10. Website fundamentals for innkeepers -- 11. Your social media presence -- 12. SEO (search engine optimization) -- 13. Tips and tricks for staying on top of your content -- 14. The rating game: leveraging consumer reviews -- 15. Online travel agents (OTAs) -- Appendix. Five-month detailed marketing plan -- Case study. Bass and Baskets: an innkeeper's passions -- Appendix 1. Putting heads in country beds -- Appendix 2. List of possible marketing initiatives -- Appendix 3. Top tips from successful properties -- Author biographies -- List of contributors -- Index.Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at depth. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.Tourism and hospitality management collection.Bed and breakfast accommodationsMarketingHotelsMarketingElectronic books.marketingbed & breakfastboutique hotelecotourismguesthouseinnlodgelodgingOTAprint marketingpublic relationssocial mediatravel agentBed and breakfast accommodationsMarketing.HotelsMarketing.647.9573Lanier Pamela943187Lanier MarieMiAaPQMiAaPQMiAaPQBOOK9910467899203321Marketing essentials for independent lodgings2128707UNINA02739nam 2200577 a 450 991095754020332120251116232416.01-4356-2695-8(CKB)1000000000482867(OCoLC)213478974(CaPaEBR)ebrary10210704(SSID)ssj0000104922(PQKBManifestationID)11127866(PQKBTitleCode)TC0000104922(PQKBWorkID)10086259(PQKB)10257015(MiAaPQ)EBC3118166(Au-PeEL)EBL3118166(CaPaEBR)ebr10210704(EXLCZ)99100000000048286720070829d2007 uy 0engurcn|||||||||txtccrApproaching Yehud new approaches to the study of the Persian period /edited by Jon L. Berquist1st ed.Atlanta Society of Biblical Literaturec20071 online resource (259 p.)Semeia studies ;no. 50Bibliographic Level Mode of Issuance: Monograph1-58983-145-4 Includes bibliographical references (p. 215-246).Intro -- Contents -- Abbreviations -- Approaching Yehud -- Pilgrimage to Jerusalem in the Persian Period* -- Intertextuality in the Persian Period -- What Mean These Stones? Inscriptions, Textuality and Power in Persia and Yehud* -- Scholars, Witches, Ideologues, and What the Text Said: Ezra 9-10 and Its Interpretation -- "How Lonely Sits the City": Identity and the Creation of History -- "A World under Control": Isaiah 60 and the Apadana Reliefs from Persepolis* -- An Exile's Baggage: Toward a Postcolonial Reading of Ezekiel -- Diaspora and Homeland in the Early Achaemenid Period: Community, Geography and Demography in Zechariah 1-8 -- The Strange Woman in Persian Yehud: A Reading of Proverbs 7 -- Qoheleth in Love and Trouble -- Psalms, Postcolonialism, and the Construction of the Self -- Response: In the Beginning-Again -- From Exile to Empire: A Response -- Bibliography -- Contributors.Semeia studies ;no. 50.JewsHistory586 B.C.-70 A.DHistoriographyJudaismHistoryPost-exilic period, 586 B.C.-210 A.DHistoriographyYehud (Persian province)HistoriographyJudaea (Region)HistoriographyJewsHistoryHistoriography.JudaismHistoryHistoriography.933/.03Berquist Jon L1893488MiAaPQMiAaPQMiAaPQBOOK9910957540203321Approaching Yehud4541823UNINA