03194nam 2200709 a 450 991095736080332120230403145610.09781118722374111872237X97811187223811118722388(CKB)2550000001111877(EBL)1469453(OCoLC)861081080(SSID)ssj0000981835(PQKBManifestationID)11515093(PQKBTitleCode)TC0000981835(PQKBWorkID)10983965(PQKB)10030289(DLC) 2013015297(Au-PeEL)EBL1469453(CaPaEBR)ebr10748731(CaONFJC)MIL511769(OCoLC)840939138(OCoLC)869747957(OCoLC)ocn869747957(CaSebORM)9781118444023(MiAaPQ)EBC1469453(Perlego)1002906(EXLCZ)99255000000111187720130411d2013 uy 0engur|n|---|||||txtccrContent marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money /Kivi Leroux Miller1st ed.San Francisco Jossey-Bass20131 online resource (428 p.)The Jossey-Bass nonprofit guidebook seriesDescription based upon print version of record.9781118444023 1118444027 9781299805187 1299805183 Includes bibliographical references and index.pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many dJossey-Bass nonprofit guidebook series.Communications map for engaging your community, becoming a favorite cause, and raising more moneyNonprofit organizationsMarketingNonprofit organizationsMarketing.658.8Leroux Miller Kivi1969-515611MiAaPQMiAaPQMiAaPQBOOK9910957360803321Content marketing for nonprofits4365243UNINA