02954oam 2200709I 450 991095733610332120251117080418.01-351-95032-01-315-25986-91-283-48011-597866134801181-4094-4038-910.4324/9781315259864 (CKB)2670000000151453(EBL)866368(OCoLC)778376744(SSID)ssj0000611538(PQKBManifestationID)11391642(PQKBTitleCode)TC0000611538(PQKBWorkID)10645940(PQKB)10548897(MiAaPQ)EBC866368(MiAaPQ)EBC5293144(Au-PeEL)EBL866368(CaPaEBR)ebr10534207(CaONFJC)MIL348011(OCoLC)988378546(Au-PeEL)EBL5293144(CaONFJC)MIL997288(OCoLC)1027156746(OCoLC)1058376297(FINmELB)ELB154200(EXLCZ)99267000000015145320180706e20162011 uy 0engur|n|---|||||txtccrCommunicating clearly about science and medicine making data presentations as simple as possible. but no simpler /John Clare1st ed.Farnham, Surrey, England Gowerc2012London :Routledge,2016.1 online resource (204 p.)"A Gower Book"--cover.First published 2012 by Gower Publishing.1-138-45703-5 1-4094-4037-0 Includes bibliographical references and index.Science communication in the 21st century -- The seven challenges of communicating science -- Preparing your talk -- Illustrating your talk -- The performance : delivering your talk -- Medicine and science in the media -- Media interview techniques -- Every interaction counts.Scientific communication is challenging. The subject matter is complex and often requires a certain level of knowledge to understand it correctly; describing hazard ratios, interpreting Kaplan Meier curves and explaining confounding factors is different from talking about a new car or clothing range. Processes, for example in clinical trials, are laborious and tedious and knowing how much of the detail to include and exclude requires judgement. Conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non-statisticians and non-scientists such aCommunication in scienceCommunication in science.501/.4Clare John.131490MiAaPQMiAaPQMiAaPQBOOK9910957336103321Communicating clearly about science and medicine4482646UNINA