02361nam 2200577 a 450 991095693260332120240516052149.097838428022163842802218(CKB)2560000000073289(EBL)688849(OCoLC)759158124(SSID)ssj0000941505(PQKBManifestationID)11473299(PQKBTitleCode)TC0000941505(PQKBWorkID)10963778(PQKB)11352482(MiAaPQ)EBC688849(Au-PeEL)EBL688849(CaPaEBR)ebr10489141(Perlego)1757037(EXLCZ)99256000000007328920110909d2011 uy 0engur|n|---|||||txtccrApple's secret of success traditional marketing vs. cult marketing /Sascha Schneiders1st ed.Hamburg Diplomica Verlag20111 online resource (91 p.)Title from cover.9783842852211 3842852215 Includes bibliographical references.Apple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIXHauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later.The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's lifBranding (Marketing)MarketingBranding (Marketing)Marketing.658.87Schneiders Sascha1805461MiAaPQMiAaPQMiAaPQBOOK9910956932603321Apple's secret of success4354061UNINA