03623nam 2200925 a 450 991095687240332120241226110727.0978661262300497814462356381446235637978076195517707619551789781282623002128262300197808570261870857026186(CKB)2560000000011450(EBL)537830(OCoLC)638860846(SSID)ssj0000427125(PQKBManifestationID)12139349(PQKBTitleCode)TC0000427125(PQKBWorkID)10391162(PQKB)10962267(MiAaPQ)EBC537830(OCoLC)649064634(StDuBDS)EDZ0000063861(Au-PeEL)EBL537830(CaPaEBR)ebr10392724(CaONFJC)MIL262300(OCoLC)1183030580(FlNmELB)ELB130560206037(FR-PaCSA)88869301(FRCYB88869301)88869301(EXLCZ)99256000000001145020120326d1999 fy 0engur|||||||||||txtccrResisting McDonaldization /edited by Barry Smart1st ed.London SAGE1999London ;Thousand Oaks Calif. :Sage,1999.1 online resource (x, 261 p.)Description based upon print version of record.9781446217627 1446217620 9780761955184 0761955186 Includes bibliographical references and index.Cover; Table of Contents; 1 - Resisting McDonaldization: Theory, Process and Critique; 2 - Golden Arches and Iron Cages: McDonaldization and the Poverty of Cultural Pessimism at the End of the Twentieth Century; 3 - Have You Had Your Theory Today?; 4 - McDonaldization Enframed; 5 - Rich Food: McDonald's and Modern Life; 6 - McCitizens: Risk, Coolness and Irony in Contemporary Politics; 7 - Theme Parks and McDonaldization; 8 - The McDonaldization of Sport and Leisure; 9 - McDonalized Culture: The End of Communication?10 - Art Centres: Southern Folk Art and the Splintering of a Hegemonic Market11 - Dennis Hopper, McDonald's and Nike; 12 - Theorizing/Resisting McDonaldization: A Multiperspectivist Approach; 13 - The Moral Malaise of McDonaldization: The Values of Vegetarianism; 14 - McFascism?: Reading Ritzer, Bauman and the Holocaust; 15 - Assessing the Resistance; IndexThe McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.Consumer behaviorFranchises (Retail trade)MarketingConsumption (Economics)CapitalismFast food restaurantsIndustrial managementLibros electrónicos.Consumer behavior.Franchises (Retail trade)Marketing.Consumption (Economics)Capitalism.Fast food restaurants.Industrial management.303.483306.4Smart Barry144620StDuBDSStDuBDSBOOK9910956872403321Resisting McDonaldization4341140UNINA