02841nam 2200637 a 450 991095662610332120240509115906.097838366147713836614774(CKB)2670000000052651(EBL)594363(OCoLC)679417029(SSID)ssj0000788005(PQKBManifestationID)11443379(PQKBTitleCode)TC0000788005(PQKBWorkID)10822639(PQKB)10302086(SSID)ssj0000457063(PQKBManifestationID)12161172(PQKBTitleCode)TC0000457063(PQKBWorkID)10414894(PQKB)11748318(MiAaPQ)EBC594363(WaSeSS)Ind00047316(Au-PeEL)EBL594363(CaPaEBR)ebr10487447(Perlego)1797520(EXLCZ)99267000000005265120110824d2008 uy 0engur|n|---|||||txtccrBlue Ocean Strategy for small and mid-sized companies in Germany development of a consulting approach /Carsten Siegemund1st ed.Hamburg Diplom.de20081 online resource (85 p.)Title from cover.9783836664776 3836664771 Includes bibliographical references.Blue Ocean Strategy for small andmid-sized companies in Germany Development of a consulting approach; Table of contents; I Preface; II Acknowledgement; 1. Introduction; 2. Market Theory and Business Strategies; 3. Why does Industries Named Red Oceans?; 4. Blue Ocean Strategy; 5. Small and Medium-Sized Enterprises in Germany; 6. Consulting Approach Based on Value Innovation; 7. Conclusion; III Bibliography; IV AppendicesWhy does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation' MarketingGermanyMarketing658.46658.8/02Siegemund Carsten1813277MiAaPQMiAaPQMiAaPQBOOK9910956626103321Blue Ocean Strategy for small and mid-sized companies in Germany4366217UNINA