06775nam 2200733 450 991079080330332120200520144314.01-118-79511-31-118-79506-7(CKB)2550000001171801(EBL)1580786(SSID)ssj0001082173(PQKBManifestationID)11613462(PQKBTitleCode)TC0001082173(PQKBWorkID)11091227(PQKB)11293805(DLC) 2013039255(Au-PeEL)EBL1580786(CaPaEBR)ebr10822345(CaONFJC)MIL553201(OCoLC)866442897(CaSebORM)9781118795118(MiAaPQ)EBC1580786(EXLCZ)99255000000117180120130924h20132013 uy 0engur|n|---|||||txtccrReady to be a thought leader how to increase your influence, impact, and success /Denise BrosseauFirst edition.San Francisco :Jossey-Bass,[2013]©20131 online resource (273 p.)Includes index.1-118-64761-0 1-306-21950-7 Includes bibliographical references and index.Cover; Title Page; Copyright; Contents; Foreword, Guy Kawasaki; Introduction: What Do You Want to Be Known For?; What Is a Thought Leader?; Why Become a Thought Leader?; Thought Leaders Needed; My Journey to Thought Leadership; Seven Steps to Thought Leadership; How to Use This Book; The Time Is Now; Getting Started: From Leader to Thought Leader; How Am I Doing So Far?; What Makes a Successful Thought Leader?; Thought Leaders Expand Ideas; Thought Leaders Tell Stories; Thought Leaders Build Lasting Relationships; Thought Leaders Share Certain Behaviors; Getting Started: A Quick ReviewChapter 1 Find Your Driving PassionFind Your Niche; Can You Pen Your Venn?; How to Pen Your Venn; Envision Your What If? Future; Define Your What If? Future; Think Big; Align With (or Buck) Trends; Identify Key Trends; Find Your Driving Passion: A Quick Review; Chapter 2 Build Your Ripples of Influence; Start Your First Ripples; Expand Your ""Adjacent Possible""; Assemble Your Bricolage; Case Study: Van Ton-Quinlivan; Nurture Divergent and Consilient Thinking; Case Study: Steve Craft; Find Your Stakeholders; Start with Your Strategic Stakeholders; Who Owes You Loyalty Equity?Who Disagrees with You?It's About Them; Don't Give Up Too Easily; Let the ""Market"" Decide; Use Zero-Based Thinking; Done-Not Perfect; Build Your Ripples of Influence: A Quick Review; Chapter 3 Activate Your Advocates; Case Study: Mary Hughes and the 2012 Project; Identify Potential Supporters; Champions and Allies; Consider What's in It for Them; Discover What Might Hold Them Back; Prepare to SPAR; Set Up Tracking and Connection Tools; Prepare a Message Template; Articulate Your Plan of Action; Rehearse, Rehearse, Rehearse; What to Do When It's Time to Engage; From Button to BillboardPick Your Engagement StrategiesPrepare Your Champions; Activate Your Advocates: A Quick Review; Chapter 4 Put Your ""I"" on the Line; ""If Not Me, Then Who?""; Find Your Imperative; Case Study: Zoe Dunning; Followers Can Lead, Too; A Word About Self-Promotion; Take the Long View; Overcome Your Fears; Foster Your Resilience; Find (Lots of) Help; Create a Brain Trust or Mastermind Group; Create a Purse Club; Build Your Own Personal Board of Directors; Let Go of Your ""Yeah, But""; Put Your ""I"" on the Line: A Quick Review; Chapter 5 Codify Your Lessons Learned; Understand How Change HappensOvercome the ""Not Me"" AttitudeCapture What You Know; Create a Wisdom Journal; Learn to JuxtaRows; Create Your Intellectual Property; Develop a Visual Representation; Document Your Framework; Find a Great Name; Show Proof That It Works; Protect and Control Your IP; Codify Your Lessons Learned: A Quick Review; Chapter 6 Put Yourself on S.H.O.U.T.; Case Study: Avinash Kaushik, Google; Select Your Audience and Venue; Study Others' Successes; Play the Small Venues First; Build a Quality Personal Brand; Hone Your Message; Learn to Tell a Great Story; Tell Your StoryTell Your "Customers'" Stories"The how-to guide to becoming a go-to expertWithin their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader.With the author's proven seven-step process--and starting from wherever they are in their careers--readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters"--Provided by publisher.LeadershipagesCreative thinkingThought and thinkingOrganizational changeLeadershipages.Creative thinking.Thought and thinking.Organizational change.658.4/092BUS000000bisacshBrosseau Denise1959-1575979MiAaPQMiAaPQMiAaPQBOOK9910790803303321Ready to be a thought leader3853409UNINA05366nam 2200697Ia 450 991095649040332120251117064751.087-630-9963-2(CKB)2670000000067218(EBL)3400817(SSID)ssj0000645893(PQKBManifestationID)11380821(PQKBTitleCode)TC0000645893(PQKBWorkID)10682207(PQKB)10394244(MiAaPQ)EBC3400817(Au-PeEL)EBL3400817(CaPaEBR)ebr10465584(OCoLC)774280285(BIP)12473049(EXLCZ)99267000000006721820050812d2005 uy 0engur|n|---|||||txtccrFrontrunners or copycats? /Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors)1st ed.Copenhagen ;Herndon, VA Copenhagen Business School Press20051 online resource (172 p.)Description based upon print version of record.87-630-0135-7 Includes bibliographical references.""Frontrunners or Copycats?""; ""Table of contents""; ""Preface""; ""Introduction Frontrunners or Copycats?""; ""1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges ""; ""Children and the welfare state: From private to shared responsibility""; ""Children as political subjects""; ""The â€?schoolificationâ€? of children""; ""Institutionalized individualization and individualized institutionalization""; ""New â€?ideals of normalityâ€?""; ""The competent child as compulsive idea""; ""Persisting ambiguities in modern childhood""; ""References""""2 Children as Innovators and Opinion Leaders""""Background""; ""The Theory of Diffusion of Innovations""; ""Social influence""; ""Innovators and opinion leaders""; ""Opinion leadership and innovators among children""; ""Overlap among innovators""; ""Overlap among opinion leadership""; ""From where do children get information about new products?""; ""Conclusion and further research questions""; ""References""; ""3 Children, TV Advertising and the Law â€? Internal and External Perspectives""; ""The problem""; ""The internal and external perspective of the law""""The applicable Swedish law concerning children and TV advertising""""An external view of the relevant legislation â€? the power of children to act""; ""Conclusions""; ""References""; ""4 Young People and Consumption: Commonalities and Differences in the Construction of Identities""; ""Consumption and young peopleâ€?s identities""; ""Reasons for buying particular things""; ""Consumption and transactions between children and parents""; ""Conclusion""; ""References""; ""5 Children and Promotion: The Role of Advertising and Marketing in Innovation""; ""Advertising to children and innovation""""Changing media""""In summaryâ€?""; ""Advertising in schools""; ""Dental health/diet/obesity""; ""Whatâ€?s on?""; ""Understanding intent""; ""Effects and influence""; ""Types of advertising""; ""Junk food!""; ""Celebrity endorsement""; ""Approaching the subject""; ""References""; ""6 Childrenâ€?s and Adolescentsâ€? Use of the Internet â€? with Focus on Tweens""; ""What is the Internet?""; ""International research""; ""Tweens""; ""What is the definition of â€?tweensâ€??""; ""Tweensâ€? use of the Internet""; ""Concerns about the Internet""; ""Tweens â€? between media and consumption""""References""""7 The Invention of the Child Consumer: What is at Stake for Marketing Practice and Research?""; ""Introduction: The child as a target for marketing management""; ""Part I - The progressive connection of children with consumption""; ""Part II - Childrenâ€?s consumerism: The new frontier of managerial practice?""; ""Conclusion: Towards a transformational agenda for marketing management and research""; ""References""; ""8 Children as Change Agents in the Pursuit of the Competencies of theFuture""; ""Prelude""; ""Background and purpose""; ""Why this interest from a toy company?""""Results from LEGO Research among children"""Frontrunners or Copycats? presents various perspectives on children, adolescents, consumption and media. Most of the articles in the book are edited papers from an International Seminar held at The Copenhagen Business School. "Child consumersCongressesYoung consumersCongressesChildrenEconomic conditionsCongressesTeenagersEconomic conditionsCongressesAdvertising and childrenCongressesAdvertising and youthCongressesChild consumersYoung consumersChildrenEconomic conditionsTeenagersEconomic conditionsAdvertising and childrenAdvertising and youthHandelshjskolen i Kbenhavn.Center for Marketing Communication.MiAaPQMiAaPQMiAaPQBOOK9910956490403321Frontrunners or copycats4474641UNINA