03183nam 2200769Ia 450 991095627930332120251116202842.01-00-308532-61-000-19016-11-000-18353-X1-003-08532-61-4742-1476-21-282-54565-597866125456581-84788-321-4(CKB)1000000000404905(EBL)487181(OCoLC)236084164(SSID)ssj0000150147(PQKBManifestationID)11170207(PQKBTitleCode)TC0000150147(PQKBWorkID)10239471(PQKB)10176529(Au-PeEL)EBL487181(CaPaEBR)ebr10233346(CaONFJC)MIL254565(OCoLC)893334815(OCoLC)1158313701(OCoLC-P)1158313701(FlBoTFG)9781003085324(MiAaPQ)EBC487181(UtOrBLW)bpp09257491(EXLCZ)99100000000040490520060525d2006 uy 0engurcnu|||unuuutxtccrEthnography at work /Brian Moeran1st ed.New York Berg20061 online resource (164 p.)"First published 2006 by Berg Publishers."1-84520-498-0 1-84520-497-2 Includes bibliographical references and index.The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work.Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.Advertising agenciesJapanAdvertisingJapanBusiness anthropologyJapanEthnologyFieldworkJapanAdvertising agenciesAdvertisingBusiness anthropologyEthnologyFieldwork659.1/11659.1110952Moeran Brian1944-646818MiAaPQMiAaPQMiAaPQBOOK9910956279303321Ethnography at work4487634UNINA