02591oam 2200637I 450 991095572040332120251116193255.01-315-43051-71-315-43052-51-315-43053-31-61132-987-610.4324/9781315430539 (CKB)2550000001145147(EBL)1378900(OCoLC)858230015(SSID)ssj0000983060(PQKBManifestationID)12467102(PQKBTitleCode)TC0000983060(PQKBWorkID)10988540(PQKB)10856286(MiAaPQ)EBC1378900(Au-PeEL)EBL1378900(CaPaEBR)ebr10759565(OCoLC)861541230(OCoLC)956466510(EXLCZ)99255000000114514720180706e20162013 uy 0engur|n|---|||||txtccrDictionary of advertising and marketing concepts /Arthur Asa Berger1st ed.London :Routledge,2016.1 online resource (145 p.)First published 2013 by Left Coast Press, Inc.1-61132-986-8 1-61132-985-X Includes bibliographical references.Foreword; Acknowledgements; A; B; C; D; E; F; G; H; I; L; M; N; P; Q; R; S; T; U; V; About the Author"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals"--Provided by publisher.AdvertisingDictionariesMarketingDictionariesAdvertisingMarketing658.8003BUS002000BUS043000LAN004000bisacshBerger Arthur Asa1933-,320760MiAaPQMiAaPQMiAaPQBOOK9910955720403321Dictionary of advertising and marketing concepts4488945UNINA