02830oam 2200685I 450 991095564930332120251116221134.01-136-91790-X0-203-84411-497866130373981-283-03739-41-136-91792-610.4324/9780203844113 (CKB)2560000000070383(EBL)668330(OCoLC)705929251(SSID)ssj0000467969(PQKBManifestationID)11286853(PQKBTitleCode)TC0000467969(PQKBWorkID)10497648(PQKB)11430764(MiAaPQ)EBC668330(Au-PeEL)EBL668330(CaPaEBR)ebr10452479(CaONFJC)MIL303739(EXLCZ)99256000000007038320180706d2011 uy 0engur|n|---|||||txtccrConsumer behavior knowledge for effective sports and event marketing /edited by Lynn R. Kahle, Angeline G. Close1st ed.New York :Routledge,2011.1 online resource (349 p.)Description based upon print version of record.0-415-87358-4 0-415-87357-6 Includes bibliographical references and indexes.section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship.The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sporConsumer behaviorSportsMarketingSpecial eventsMarketingCommunication in marketingConsumer behavior.SportsMarketing.Special eventsMarketing.Communication in marketing.796.06/98Close Angeline1879746Kahle Lynn R870426MiAaPQMiAaPQMiAaPQBOOK9910955649303321Consumer behavior knowledge for effective sports and event marketing4493222UNINA