02584nam 2200709 a 450 991095545570332120100222140235.097984006177449786612524349978128252434712825243489780313376818031337681610.5040/9798400617744(CKB)2670000000014585(EBL)513913(OCoLC)609862156(SSID)ssj0000357101(PQKBManifestationID)11278548(PQKBTitleCode)TC0000357101(PQKBWorkID)10351730(PQKB)10624554(Au-PeEL)EBL513913(CaPaEBR)ebr10379821(CaONFJC)MIL252434(OCoLC)475446475(DLC)BP9798400617744BC(MiAaPQ)EBC513913(Perlego)4169012(EXLCZ)99267000000001458520100218e20102024 uy 0engur|n|---|||||txtrdacontentcrdamediacrrdacarrierBetter make it real creating authenticity in an increasingly fake world /Jill J. Morin1st ed.Santa Barbara :Praeger,c2010.New York :Bloomsbury Publishing (US),2024.1 online resource (196 pages)Description based upon print version of record.9798216052593 9780313376801 0313376808 Includes bibliographical references and index.Authenticity -- Experience matters -- What is total experience design? -- Go big or don't bother -- Discover : where are you today? -- Dream : where do you want to go tomorrow? -- Define : getting from here to there -- Design : making choices to close the gaps -- Deliver : the finish and the starting line.A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.Authenticity (Philosophy)Communication in designPerceptionAuthenticity (Philosophy)Communication in design.Perception.658.4/013Morin Jill J1804083DLCDLCBOOK9910955455703321Better make it real4351959UNINA