02902nam 2200757 a 450 991095229930332120200520144314.0978111823453211182345379781299189348129918934297811182207261118220722(CKB)2670000000240567(EBL)817937(OCoLC)807062167(SSID)ssj0000700769(PQKBManifestationID)11940498(PQKBTitleCode)TC0000700769(PQKBWorkID)10672367(PQKB)11636726(Au-PeEL)EBL817937(CaPaEBR)ebr10630513(CaONFJC)MIL450184(CaSebORM)9781118234532(MiAaPQ)EBC817937(OCoLC)852164049(OCoLC)ocn852164049(Perlego)1010736(EXLCZ)99267000000024056720111207d2012 uy 0engur|n|---|||||txtccrLanding page optimization the definitive guide to testing and tuning for conversions /Tim Ash, Rich Page, Maura Ginty2nd ed.Indianapolis, Ind. John Wiley & Sonsc20121 online resource (483 p.)Sybex serious skillsSerious skillsIncludes index.9780470610121 0470610123 pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning.A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated informationWeb sitesEvaluationWeb sitesTestingWeb sitesDesignInternet marketingWeb sitesEvaluation.Web sitesTesting.Web sitesDesign.Internet marketing.006.7Ash Tim1965-1808863Page Rich1808864Ginty Maura1808865MiAaPQMiAaPQMiAaPQBOOK9910952299303321Landing page optimization4359346UNINA