03655nam 22006615 450 991095180180332120250807153220.09783031705212303170521110.1007/978-3-031-70521-2(MiAaPQ)EBC31881997(Au-PeEL)EBL31881997(CKB)37233920800041(DE-He213)978-3-031-70521-2(EXLCZ)993723392080004120250117d2024 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierA Start-Up's Definitive Guide to Failure Learning from the Most Common Mistakes Founders Make /by Carsten A. Lexa, Émilie Nollet1st ed. 2024.Cham :Springer Nature Switzerland :Imprint: Springer,2024.1 online resource (0 pages)Business Guides on the Go,2731-47669783031705205 3031705203 Introduction - Too little attention is paid to start-up failures worldwide -- The entrepreneurial mindset - I am not an entrepreneur -- Commercial and technical knowledge - Knowledge is so yesterday -- The idea - Why it is everything and the business concept is nothing -- The product – When customers (and markets) do not know what is good for them -- Customer needs - If customers don't understand what they need, it's their own fault -- Selling - Nobody needs marketing and sales -- The Team - Don't waste time with interpersonal issues -- Leadership - Finally, let´s live the power -- Investors - Money talks -- Taking care of yourself - Ignore yourself, focus on the business -- The bonus chapter - Socially and environmentally responsible business are overrated -- The end: A few words on a closing note -- Interview with Prof. Dr. Günter Faltin: How to fail as a founder.Seven out of ten start-ups fail. The reasons for failure are well-known. Yet founders often fail to approach the topic of failure with the seriousness and commitment it deserves. This book aims to change that and offers a new approach for founders to “drive their start-up off a cliff.” Structured as a “how-to guide to failure,” it highlights the most common mistakes founders make, explains where they come from, and illustrates them with real-life examples. The goal of the book is to help founders make the “right” mistakes in order to fail more efficiently (and perhaps help them avoid making these mistakes in the first place). The book includes an interview with German “start-up legend” Prof. Günter Faltin.Business Guides on the Go,2731-4766New business enterprisesVenture capitalStrategic planningLeadershipPersonnel managementStart-Ups and Venture CapitalBusiness Strategy and LeadershipHuman Resource ManagementNew business enterprises.Venture capital.Strategic planning.Leadership.Personnel management.Start-Ups and Venture Capital.Business Strategy and Leadership.Human Resource Management.658.11658.15224Lexa Carsten A1846270Nollet Émilie1846271MiAaPQMiAaPQMiAaPQBOOK9910951801803321A Start-Up's Definitive Guide to Failure4430467UNINA