01836nam 22004573 450 991091729040332120251023084523.0(CKB)5680000000355701(MiAaPQ)EBC32271076(Au-PeEL)EBL32271076(OCoLC)1545111489(NjHacI)995680000000355701(EXLCZ)99568000000035570120251023d2019 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierThe Family Firm Monarchy, Mass Media and the British Public, 1932-531st ed.London :University of London Press,2019.©2019.1 online resource (524 pages)New Historical Perspectives Series1-909646-98-9 The Family Firm is the first major historical analysis of the way Buckingham Palace worked with the Church of England and the media to initiate a new public relations strategy in the period 1932-53. It argues that the monarchy's deliberate elevation of a more informal and vulnerable family-centred image strengthened the emotional connections that members of the public forged with the royals, and that the tightening of these bonds had a unifying effect on national life in the unstable years during and either side of the Second World War.New Historical Perspectives SeriesPublic relations and politicsMonarchyPublic relations and politics.Monarchy.659.29941084Owens Edward1269553MiAaPQMiAaPQMiAaPQBOOK9910917290403321The family firm2988742UNINA