00933nam--2200361---450-99000278687020331620060721124011.090-207-0460-5000278687USA01000278687(ALEPH)000278687USA0100027868720060721d1975----km-y0itay0103----baengNL||||||||001yyManagerial marketingH.J. KuhlmeijerLeidenStenfert Kroese1975XVIII, 285 p.23 cm20012001001-------2001Marketing658.8KUHLMEIJER,Heinrich Johannes594211ITsalbcISBD990002786870203316P10 663DISTRABKDISTRADISTRA19020060721USA011240Managerial marketing996342UNISA03724nam 22004813 450 991091578720332120240521122334.01-80441-095-0(MiAaPQ)EBC30963163(Au-PeEL)EBL30963163(CKB)29021560000041(Exl-AI)30963163(EXLCZ)992902156000004120231124d2023 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierReducing Gun Deaths and Injuries A Social Marketing Approach1st ed.Ethics Press2023Bradford :Ethics International Press Limited,2023.©2023.1 online resource (267 pages)Print version: Lee, Nancy Reducing Gun Deaths and Injuries Bradford : Ethics International Press Limited,c2023 1-80441-094-2 Foreword -- Prologue -- About the author -- 1. The facts - To inform and inspire -- 2. A social marketing approach - Behavior change for good -- 3. Gun owners - Storing guns safely to reduce youth/children gun suicides -- 4. Friends - Reaching out to someone who seems suicidal -- 5. Medical providers - Helping to reduce youth gun suicides -- 6. Upstanders - "Say something" to report warning signs a school shooting -- 7. School threat assessment teams - Identifying & intervening with potential shoooters -- 8. Heroic bystanders - Becoming first responders -- 9. Public event attendees - Having an exit plan -- 10. Communities - Reducing youth handgun carrying -- 11. Gang members - participating in group meetings -- 12. Neighbors - Greening abandoned vacant lots -- 13. Communities - Enhancing street lighting -- 14. Street outreach workers - Mediating conflicts & preventing retaliatory violence -- 15. Citizens - Advocating for change -- 16. Potential victims of domestic violence homicides - Getting help from mobile apps -- 17. Citizens who see something suspicious - Say something -- 18. Social media groups - Mitigating potential gun violence -- 19. Local governmental agencies - Distributing free gun locking devices -- 20. Governmental agencies - Offering monetary incentives for safe firearm storage -- 21. News reporters & journalists - Increasing public concern & inspiring action -- 22. Employers - Providing workplace safety programs -- 23. Highlights of case examples in this book - Facts, audiences, behaviors, interventions, application theories & principles.This book by Nancy R. Lee addresses the critical issue of gun violence in America through the lens of social marketing. It outlines a comprehensive strategy for reducing gun deaths and injuries by influencing behavior change across various segments of society. The book is structured into chapters focusing on different groups such as gun owners, medical providers, and communities, offering practical interventions and case studies. The author's goal is to inspire and inform readers about effective methods to mitigate gun violence using data-driven and community-based approaches. The intended audience includes policymakers, community leaders, social marketers, and individuals concerned with public safety.Generated by AI.Gun controlGenerated by AISocial marketingGenerated by AIUnited StatesfastGun control.Social marketing.363.33Lee Nancy430046MiAaPQMiAaPQMiAaPQBOOK9910915787203321Reducing Gun Deaths and Injuries4303304UNINA