03066nam 22006495 450 991091128620332120250807130342.09783658456788365845678710.1007/978-3-658-45678-8(CKB)36679664800041(MiAaPQ)EBC31808372(Au-PeEL)EBL31808372(OCoLC)1477220452(DE-He213)978-3-658-45678-8(EXLCZ)993667966480004120241126d2024 u| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierMultisensory Design of Retail Environments Vision, Sound, and Scent /by Marko Sarstedt, Monika Imschloss, Susanne Adler2nd ed. 2024.Wiesbaden :Springer Fachmedien Wiesbaden :Imprint: Springer,2024.1 online resource (96 pages)Science meets Practice,2730-71589783658456771 3658456779 9783658456801 3658456809 1. Experience retail environments with (almost) all senses -- 2. Vision -- 3. Sound -- 4. Scent -- 5. The interaction of different sensory stimuli.Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. The second edition comes with an advanced coverage of various topics such as technology use in retail environments and includes new case studies.Science meets Practice,2730-7158MarketingSales managementBusiness information servicesMarketingSales and DistributionIT in BusinessMarketing.Sales management.Business information services.Marketing.Sales and Distribution.IT in Business.658.8Sarstedt Marko789430Imschloss Monika1427303Adler Susanne1427304MiAaPQMiAaPQMiAaPQBOOK9910911286203321Multisensory Design of Retail Environments3560197UNINA