03055nam 22004933 450 991090379860332120251116213457.097836584597033658459700(CKB)36443163600041(MiAaPQ)EBC31747187(Au-PeEL)EBL31747187(Exl-AI)31747187(OCoLC)1467877794(EXLCZ)993644316360004120241103d2024 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierMarketing and Sales in the Metaverse Understanding and Profiting from the Metaverse: an Introduction for Businesses1st ed.Wiesbaden :Springer Fachmedien Wiesbaden GmbH,2024.©2024.1 online resource (84 pages)Business and Management Series9783658459697 3658459697 Foreword Sebastian Klöß, Bitkom -- Geleitwort Björn Radde, T-Systems -- Preface -- Contents -- About the Authors -- 1 Introduction -- References -- 2 Basics -- 2.1 Technology -- 2.2 Immersion -- 2.3 Timeline -- 2.4 Definition -- 2.5 Web 3.0 -- 2.6 Areas of Application and Uses -- References -- 3 Why We Are Not Yet in the Metaverse -- References -- 4 Why It’s Still Worthwhile to Engage with the Metaverse Today -- References -- 5 Impact of the Metaverse on Sales and Marketing -- 5.1 Change in Consumer Behavior -- 5.2 MetaSales: New Sales Channels and Marketing Opportunities -- 5.2.1 A Thriving Service Business -- 5.2.2 Training and Education in the Virtual Space -- 5.2.3 Personalized Product Configuration -- 5.2.4 Generative Spaces -- 5.2.5 Spatial Computing -- 5.2.6 Meta Humans/Social Avatars -- 5.2.7 Virtual Influencer -- 5.2.8 Brand PerceptionGenerated by AI.This book explores the transformative potential of the Metaverse in marketing and sales. Authors Andreas Kohne and Ralf H. Komor delve into how businesses can understand and profit from this emerging digital realm. The Metaverse, characterized by its integration of augmented and virtual reality, presents new opportunities for both B2B and B2C interactions. The book highlights the Metaverse's role in reshaping customer engagement, brand experiences, and virtual collaboration, emphasizing its future impact on various industries. Intended for business professionals and marketers, the book provides insights into leveraging the Metaverse's capabilities for innovative marketing strategies.Generated by AI.MetaverseGenerated by AIMarketingGenerated by AIMetaverseMarketingKohne Andreas766856Komor Ralf H1772359MiAaPQMiAaPQMiAaPQBOOK9910903798603321Marketing and Sales in the Metaverse4272957UNINA02267nam0 2200529 i 450 VAN0010308320260407015132.906N978303480730220151020d2014 |0itac50 baengCH|||| |||||i e bcrCardinal invariants on Boolean algebrasJ. Donald Monk2. rev. edBaselBirkhäuserSpringer2014VII, 573 p.ill.24 cm001VAN000293292001 Progress in mathematics210 Boston [etc.]Birkhäuser1970-142VAN00240254Cardinal invariants on Boolean algebras37522903E10Ordinal and cardinal numbers [MSC 2020]VANC024494MF03ExxSet theory [MSC 2020]VANC019939MF03G05Logical aspects of Boolean algebras [MSC 2020]VANC024493MF06ExxBoolean algebras (Boolean rings) [MSC 2020]VANC024460MF54A25Cardinality properties (cardinal functions and inequalities, discrete subsets) [MSC 2020]VANC024202MFBoolean algebraKW:KCardinal functionsKW:KCellularityKW:KIndependenceKW:KReaping numberKW:KCHBaselVANL002076MonkJ. DonaldVANV04402535706Birkhäuser <editore>VANV108193650Springer <editore>VANV108073650Monk, James DonaldMonk, J. DonaldVANV081118Monk, James D.Monk, J. DonaldVANV240761Monk, J. D.Monk, J. DonaldVANV261454Monk, J.D.Monk, J. DonaldVANV261455ITSOL20260410RICAhttp://dx.doi.org/10.1007/978-3-0348-0730-2E-book – Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o ShibbolethBIBLIOTECA CENTRO DI SERVIZIO SBAVAN15NVAN00103083BIBLIOTECA CENTRO DI SERVIZIO SBA15CONS SBA EBOOK 4817 15EB 4817 20191107 Cardinal invariants on boolean algebras375229UNICAMPANIA