02921nam 22004453 450 991090379860332120241103090239.03-658-45970-0(CKB)36443163600041(MiAaPQ)EBC31747187(Au-PeEL)EBL31747187(Exl-AI)31747187(EXLCZ)993644316360004120241103d2024 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierMarketing and Sales in the Metaverse Understanding and Profiting from the Metaverse: an Introduction for Businesses1st ed.Wiesbaden :Springer Fachmedien Wiesbaden GmbH,2024.©2024.1 online resource (84 pages)3-658-45969-7 Foreword Sebastian Klöß, Bitkom -- Geleitwort Björn Radde, T-Systems -- Preface -- Contents -- About the Authors -- 1 Introduction -- References -- 2 Basics -- 2.1 Technology -- 2.2 Immersion -- 2.3 Timeline -- 2.4 Definition -- 2.5 Web 3.0 -- 2.6 Areas of Application and Uses -- References -- 3 Why We Are Not Yet in the Metaverse -- References -- 4 Why It’s Still Worthwhile to Engage with the Metaverse Today -- References -- 5 Impact of the Metaverse on Sales and Marketing -- 5.1 Change in Consumer Behavior -- 5.2 MetaSales: New Sales Channels and Marketing Opportunities -- 5.2.1 A Thriving Service Business -- 5.2.2 Training and Education in the Virtual Space -- 5.2.3 Personalized Product Configuration -- 5.2.4 Generative Spaces -- 5.2.5 Spatial Computing -- 5.2.6 Meta Humans/Social Avatars -- 5.2.7 Virtual Influencer -- 5.2.8 Brand PerceptionGenerated by AI.This book explores the transformative potential of the Metaverse in marketing and sales. Authors Andreas Kohne and Ralf H. Komor delve into how businesses can understand and profit from this emerging digital realm. The Metaverse, characterized by its integration of augmented and virtual reality, presents new opportunities for both B2B and B2C interactions. The book highlights the Metaverse's role in reshaping customer engagement, brand experiences, and virtual collaboration, emphasizing its future impact on various industries. Intended for business professionals and marketers, the book provides insights into leveraging the Metaverse's capabilities for innovative marketing strategies.Generated by AI.MetaverseGenerated by AIMarketingGenerated by AIMetaverse.Marketing.Kohne Andreas766856Komor Ralf H1772359MiAaPQMiAaPQMiAaPQBOOK9910903798603321Marketing and Sales in the Metaverse4272957UNINA