03380nam 2200733Ia 450 991087810140332120200520144314.09786610519231978111920212711192021249781280519239128051923197804700562880470056282(CKB)1000000000354469(EBL)266991(OCoLC)475991451(SSID)ssj0000134146(PQKBManifestationID)11992069(PQKBTitleCode)TC0000134146(PQKBWorkID)10054656(PQKB)10338948(MiAaPQ)EBC266991(WaSeSS)IndRDA00116037(CaSebORM)9781118046470(OCoLC)754635909(OCoLC)ocn754635909 (EXLCZ)99100000000035446920060419d2006 uy 0engur|n|---|||||txtccrCustomer data integration reaching a single version of the truth /Jill Dyche, Evan Levy1st editionHoboken, N.J. John Wiley & Sonsc20061 online resource (322 p.)Wiley and SAS Business Series ;v.7Description based upon print version of record.9781118046470 1118046471 9780471916970 0471916978 Includes bibliographical references and index.Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration WorkChapter 8: Making the Case for Customer Data IntegrationChapter 9: Bootstrapping Your Customer Data Integration Initiative; Glossary; Index""Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dych? is to be complimented for her thoroughness in interviewing executives and presenting CDI.""-Philip Kotler, S. C. JohnsonDistinguished Professor of International Marketing Kellogg SchooWiley and SAS Business SeriesCustomer relationsData processingData warehousingCustomer relationsData processing.Data warehousing.658.8/120285658.8120285Dyche Jill543427Levy Evan1755803MiAaPQMiAaPQMiAaPQBOOK9910878101403321Customer data integration4192747UNINA