02901nam 2200745Ia 450 991087754650332120200520144314.09786612481857978128248185512824818519781118257852111825785597804705912460470591242(CKB)2550000000007174(EBL)484877(SSID)ssj0000337748(PQKBManifestationID)11256553(PQKBTitleCode)TC0000337748(PQKBWorkID)10289382(PQKB)10071843(SSID)ssj0001574432(PQKBManifestationID)16232980(PQKBTitleCode)TC0001574432(PQKBWorkID)14844841(PQKB)10510485(MiAaPQ)EBC484877(OCoLC)593297061(CaSebORM)9780470591260(OCoLC)752976127(OCoLC)ocn752976127 (EXLCZ)99255000000000717420090827d2010 uy 0engur|n|---|||||txtccrFlip the funnel how to use existing customer to gain new ones /Joseph Jaffe1st editionHoboken, N.J. John Wiley & Sonsc20101 online resource (307 p.)Description based upon print version of record.9780470591260 0470591269 9780470487853 0470487852 Includes bibliographical references and index.Flip the Funnel: How to Use Existing Customers to Gain New Ones; Contents; Foreword; Acknowledgments; Preface; Section 1: Getting Priorities Straight; Section II: A New Way Forward; Section III: Making It All Happen; Resources; IndexWhy customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the ""wrong"" end of the fuCustomer relationsBusiness referralsCustomer servicesCustomer relations.Business referrals.Customer services.658.8/72Jaffe Joseph1970-855798MiAaPQMiAaPQMiAaPQBOOK9910877546503321Flip the funnel4186099UNINA