02324nam 2200589 a 450 991087707410332120200520144314.00-470-82819-61-119-19938-71-283-17514-297866131751440-470-82818-8(CKB)2550000000041176(EBL)693368(OCoLC)747434414(SSID)ssj0000522492(PQKBManifestationID)12251031(PQKBTitleCode)TC0000522492(PQKBWorkID)10527801(PQKB)10668272(MiAaPQ)EBC693368(EXLCZ)99255000000004117620110801d2011 uy 0engur|n|---|||||txtccrExport now five keys to entering new markets /Frank Lavin & Peter Cohan ; foreword by Gary Locke1st ed.Singapore ;Hoboken, N.J. John Wiley & Sons, (Asia) Pte. Ltd.20111 online resource (239 p.)Includes index.0-470-82816-1 pt. 1. Why and what : setting your export goals -- pt. 2. How : five keys to choosing your export strategy -- pt. 3. When : making your export strategy happen.Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the culturaExportsExport marketingExports.Export marketing.658.84658.848Lavin Frank1762821Locke Gary1762822Cohan Peter1729176MiAaPQMiAaPQMiAaPQBOOK9910877074103321Export now4202965UNINA