02754nam 2200553Ia 450 991087650750332120200520144314.01-118-33922-31-118-63827-11-118-33921-5(OCoLC)855502149(MiFhGG)GVRL8FPX(CaSebORM)9781118339244(OCoLC)859794602(OCoLC)ocn859794602(CKB)3460000000129061(MiAaPQ)EBC894390(EXLCZ)99346000000012906120111102d2013 uy 0engurun|---uuuuatxtccrNeuroInvesting build a new investing brain /Wai-Yee Chen1st editionSingapore John Wiley & Sons20131 online resource (xviii, 222 pages) illustrations, formsGale eBooksIncludes index.1-299-75975-0 1-118-33924-X Includes bibliographical references and index.NeuroInvesting: Build a New Investing Brain; Contents; Foreword; Preface; Acknowledgments; About the Author; Part I Being at Ease; Chapter 1 Money and Me; My Money Personality; Genotype and Nurture; The Money Culture; Environment and the Times We Live In; Experiences Play a Role in Our Money Personality; The Big Five Personality Traits; Money and Me; Notes; Part II The Tension Caused by Impulsiveness; Chapter 2 Thrills, Ego, and Impulse: Is It Bad? Is It Me?; What Is Impulsiveness?; Is Impulsiveness Bad?; What Else Can Go Wrong with Impulsiveness?; What about Impulse?Chapter 9 Expressions of Instincts: Are Your Instincts Undervalued?Rewire your brain for investing success As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions-some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that it's usually not the data that affects investor decision-making as much as the way investors themselves think. In NeuroInvesting, Chen argues that investors can change the way they think in order to change the way they invest. SInvestmentsPsychological aspectsInvestment analysisInvestmentsPsychological aspects.Investment analysis.332.6019Chen Wai-Yee1723521MiAaPQMiAaPQMiAaPQBOOK9910876507503321NeuroInvesting4124861UNINA