02143nam 2200529 a 450 991079107240332120230523181353.01-4833-2670-51-4522-5456-7(CKB)2550000001194159(EBL)1598404(MiAaPQ)EBC1598404(OCoLC)1007858220(StDuBDS)EDZ0000159175(EXLCZ)99255000000119415920130912h19941994 fy 0engur|||||||||||rdacontentrdamediardacarrierThe marketing of the president political marketing as campaign strategy /Bruce I. NewmanThousand Oaks, Calif. :SAGE,1994.©19941 online resource (xvii, 165 pages) illustrationsDescription based upon print version of record.1-322-42206-0 0-8039-5138-8 Includes bibliographical references and indexes.part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing.Using the 1992 presidential election as a case study, Newman reveals how the American political process has been transformed by the use of marketing techniques. He addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.PresidentsUnited StatesElectionCampaign managementUnited StatesPolitical campaignsUnited StatesMarketingUnited StatesPresidentsElection.Campaign managementPolitical campaignsMarketing324.70973Newman Bruce I89511StDuBDSStDuBDSBOOK9910791072403321The marketing of the president3716012UNINA05088oam 2200805 c 450 991087559820332120251202090341.03-8394-5953-29783839459539(MiAaPQ)EBC6800875(Au-PeEL)EBL6800875(OCoLC)1285165181(CKB)19410682400041(transcript Verlag)9783839459539(DE-B1597)588963(DE-B1597)9783839459539(OCoLC)1305300384(EXLCZ)991941068240004120251202d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierBlack Travel WritingContemporary Narratives of Travel to Africa by African American and Black British AuthorsIsabel Kalous1st ed.Bielefeldtranscript Verlag20211 online resource (275 pages)American Culture StudiesPrint version: Kalous, Isabel Black Travel Writing Bielefeld : transcript,c2021 9783837659535 Cover -- Contents -- Acknowledgements -- I Introduction -- 1. Points of Departure: Tracing Roots/Routes to Africa -- 2. On the Current State of Research -- 3. Route Map: Theoretical Premises, Methods, and Objectives of this Study -- II Traveling Black-Traveling Back -- 1. Black Im/Mobilities Past and Present -- 2. Diasporic Return and the Significance of Africa in the Black Imagination -- III An Invisible/Kaleidoscopic Genre: Black Travel Writing -- 1. Defining the Terms: Genre and Genealogy -- 2. The Transnational Slave Narrative and the Roots of Black Travel Writing -- 3. Developments and Trajectories -- 3.1 Travel Writing as a Venue for Criticism -- 3.2 "What a Difference a Border Makes": Transformative Travel Experiences and Literary Self-Exploration -- 3.3 Twentieth-Century Black Writers in/on Africa -- IV Contemporary Black Travel Narratives -- 1. (Re)Writing Roots -- 1.1 Barack Obama's Dreams from My Father: A Story of Race and Inheritance (1995) -- 1.2 Isaiah Washington's A Man from Another Land: How Finding My Roots Changed My Life (2011) -- 2. Disenchanting Africa -- 2.1 Eddy L. Harris's Native Stranger: A Black American's Journey into the Heart of Africa (1992) -- 2.2 Keith Richburg's Out of America: A Black Man Confronts Africa (1997) -- 3. Searching for Home -- 3.1 Ekow Eshun's Black Gold of the Sun: Searching for Home in Africa and Beyond (2005) -- 3.2 Emily Raboteau's Searching for Zion: The Quest for Home in the African Diaspora (2013) -- 4. Tracing Routes -- 4.1 Caryl Phillips's The Atlantic Sound (2000) -- 4.2 Saidiya Hartman's Lose Your Mother: A Journey Along the Atlantic Slave Route (2007) -- V Conclusion: Ambiguous Arrivals -- Bibliography -- Primary Sources -- Secondary Sources.What does it mean for Black diasporic writers to travel to Africa? Focusing on the period between the 1990s and 2010s, Isabel Kalous examines autobiographical narratives of travel to Africa by African American and Black British authors. She places the texts within the long tradition of Black diasporic engagement with the continent, scrutinizes the significance of Black mobility, and demonstrates that travel writing serves as a means to negotiate questions of identity, belonging, history, and cultural memory. To provide a framework for the analyses of contemporary narratives, her study outlines the emergence, development, and key characteristics of the multifaceted genre of Black travel writing. Authors discussed include, among others, Saidiya Hartman, Barack Obama, and Caryl Phillips.Besprochen in:Biography, 46/3 (2023), Erica L. WilliamsAmerican Culture StudiesKalous, Black Travel WritingContemporary Narratives of Travel to Africa by African American and Black British AuthorsTravel WritinAfrican DiasporaTravelAfricaAfrican American WritersBlack British WritersLiteraturePostcolonialismMigrationAmerican StudiesCultural StudiesLiterary StudiesTravel WritinAfrican DiasporaTravelAfricaAfrican American WritersBlack British WritersLiteraturePostcolonialismMigrationAmerican StudiesCultural StudiesLiterary Studies810.9HU 1728DE-24/21sredrvkKalous Isabel<p>Isabel Kalous, Justus-Liebig-Universität Gießen, Deutschland</p>aut1856316Backlisttransformation EOSC FutureMiAaPQMiAaPQMiAaPQBOOK9910875598203321Black Travel Writing4455063UNINA