01251nam0-2200397li-450 99000024207020331620180312154724.00-07-032330-50024207USA010024207(ALEPH)000024207USA01002420720001109d1976----km-y0itay0103----baengUSFundamental of opticsFrancis A. Jenkins, Harvey E. White4th ed.New York [etc.]McGraw-Hillcopyr. 1976XX, 746 p.ill.24 cmprecedentemente pubbl. con il tit.: "fundamentals of physical optics". new york : mcgraw-hill, copyr. 1937McGraw-Hill, copyr. 1937otticamanuali535Ottica e fenomeni parafoticiJenkins,Francis Arthur1084White,Harwey ElliotSistema bibliotecario di Ateneo dell' Università di SalernoRICA9900002420702033160011284BKSCI1990012420001110USA01171520020403USA011632PATRY9020040406USA011617Fundamental of optics1492367UNISA02202aam 2200409 n 450 99108619338033212025061810222383-8220-293-4(CKB)4920000001174898(ceeol)ceeol1002297(CEEOL)1002297(EXLCZ)99492000000117489820252218d2021 ||l |polInfluencer marketing w dobie nowych mediówKinga StopczyńskaŁódź [Poland] Wydawnictwo Uniwersytetu Łódzkiego20211 online resource (1 p. 232)83-8220-292-6 Social media took over not only the leisure time of their users, but also the communication budgets of companies that fit perfectly in their space. They have also become excellent platforms for the development of Influencer Marketing, and the Influencer people themselves grow up to the level of stars in them. Their extraordinary potential could not escape the brand owners for whom Influencers become every day very unique ambassadors, advocates, and in many cases their spokesmen. Influencer marketing is currently one of the most creative communication tools, which, combined with new media, creates an extraordinary value in the eyes of potential and current customers, the originality of which inspires, motivates and creates very specific purchasing activities. It is worth emphasizing that Influencer marketing seems to be unfamiliar with age limits, perfectly managing both the youngest and the oldest groups of its recipients, giving the latter a chance for previously unknown experiences.Social sciencesEconomyMedia studiesCommunication studiesMarketing / AdvertisingSocial sciences.EconomyMedia studiesCommunication studiesMarketing / AdvertisingStopczyńska Kinga1826638Central and Eastern European Online LibraryceeolceeolBOOK9910861933803321Influencer marketing w dobie nowych mediów4394647UNINA