00775nam0-2200253 --450 991085308960332120240523115109.020240521d1956----kmuy0itay5050 bafreCHy 001yyComitè d'experts des insecticidessexieme rapportGeneveOrgnisationn Mondiale de la Sanite195696 p.24 cmOrgnisationn Mondiale de la Sanite serie de rapports techniques110Resistenza agli insetticidi632.951723itaITUNINAREICATUNIMARCBK9910853089603321A MIC 14987341/2024FAGBCFAGBCComitè d'experts des insecticides4158212UNINA05214nam 2200877Ia 450 991082005790332120200520144314.097866136523249781280675393128067539X9781118531716111853171X97811182224091118222407(CKB)2670000000148695(EBL)817986(SSID)ssj0000614291(PQKBManifestationID)11405559(PQKBTitleCode)TC0000614291(PQKBWorkID)10604802(PQKB)11011179(Au-PeEL)EBL817986(CaPaEBR)ebr10533995(CaONFJC)MIL365232(PPN)170261476(FR-PaCSA)88808479(CaSebORM)9781118236369(MiAaPQ)EBC817986(OCoLC)794770302(OCoLC)810071522(OCoLC)ocn810071522 (FRCYB88808479)88808479(Perlego)1001408(EXLCZ)99267000000014869520111003d2012 uy 0engurcn|||||||||txtrdacontentcrdamediacrrdacarrierThe financial services marketing handbook tactics and techniques that produce results /Evelyn Ehrlich and Duke Fanelli2nd ed.Hoboken, NJ Bloomberg Pressc20121 online resource (xi, 196 pages)Bloomberg FinancialDescription based upon print version of record.9781118236369 111823636X 9781118065716 1118065719 Includes bibliographical references and index.The Financial Services Marketing Handbook: Tactics and Techniques That Produce Results; Contents; Preface; Acknowledgments; Introduction: The Unique Challenges of Marketing Financial Services; Products or Services?; Psychology of Money; Third-Party Relationships; How End Users Select a Financial Services Provider; Legal and Regulatory Constraints; Section One: Strategic Market Planning; Chapter 1: Segmentation; The End of Undifferentiated Markets; Methods of Segmentation; Finding Your Target Segments; Chapter 2: Positioning and Branding; Positioning Strategy and DifferentiationCreating a Distinctive Brand IdentityChapter 3: The Market Plan; Researching Your Plan; The Elements of the Plan; Section Two: Marketing Tactics; Chapter 4: Advertising; Media Selection; The Role of Your Ad Agency; Creating Effective Creative; Measuring Advertising Effectiveness; Chapter 5: Public Relations; Third-Party Endorsement; The Tools of Public Relations; Media Relations; Public Relations for Every Budget; Measurement; Chapter 6: Sponsorship and Event Marketing; What Is the Value of Sponsorships?; Cause Marketing; Activating a Sponsorship ProgramMeasuring the Effectiveness of SponsorshipChapter 7: Interactive Marketing; Techniques and Goals of Direct Methods; E-mail Marketing Considerations; Improving Response Rates; Mobile Marketing; Chapter 8: Social Media Marketing; Social Media Concerns; Effective Social Media Engagement; Social Networks as Marketing Channels; Chapter 9: Personal Selling; Traditional Relationships between Sales and Marketing; Bottom-Up Marketing; Changes in the Sales Distribution Model; Marketing Support Across the Sales Cycle; Chapter 10: Trade Shows and Seminars; Trade Shows; SeminarsChapter 11: Relationship MarketingWhy Customer Retention Matters; Methods of Relationship Building; Loyalty Programs; Conclusion; Appendix: Applying Marketing Principles to Sales Practice; Building Your Plan; Practice Examples; About the Authors; IndexThe roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized byBloomberg FinancialFinancial services industryUnited StatesMarketingFinancial plannersMarketingCustomer relationsFinancial services industryComputer network resourcesFinancial services industryMarketing.Financial plannersMarketing.Customer relations.Financial services industryComputer network resources.332.1068/8BUS050020bisacshEhrlich Evelyn1950-908852Fanelli Duke1954-908853MiAaPQMiAaPQMiAaPQBOOK9910820057903321The financial services marketing handbook2032705UNINA02885nam 22006495 450 991048457180332120250718152029.01-283-44842-497866134484223-642-10917-910.1007/978-3-642-10917-1(CKB)2550000000055718(EBL)974239(OCoLC)801365041(SSID)ssj0000879580(PQKBManifestationID)11454592(PQKBTitleCode)TC0000879580(PQKBWorkID)10869955(PQKB)10707628(DE-He213)978-3-642-10917-1(MiAaPQ)EBC974239(PPN)176287965(EXLCZ)99255000000005571820111007d2012 u| 0itaur|n|---|||||txtccrPropagazione delle onde elettromagnetiche Lectures given at a Summer School of the Centro Internazionale Matematico Estivo (C.I.M.E.) held in Varenna (Como), Italy, August 24-September 1, 1956 /edited by Dario Graffi1st ed. 2012.Berlin, Heidelberg :Springer Berlin Heidelberg :Imprint: Springer,2012.1 online resource (234 p.)C.I.M.E. Summer Schools ;10Reprint of the 1st ed. C.I.M.E., Florence, 1956.3-642-10915-2 Lectures: G. Toraldo di Francia: Lezioni sulla teoria della diffrazione elettromagnetica -- C.J. Bouwkamp: Développement en série de multipôles du champ électromagnétique rayonné par des sources données -- Seminars: G. Eckart: Sur le fading des ondes ultracourtes et son analyse -- G. Agostinelli: Sulla teoria delle guide d´onda -- D. Graffi: Guide d´onda con dielettrico eterogeneo.Lectures: G. Toraldo di Francia: Lezioni sulla teoria della diffrazione elettromagnetica.- C.J. Bouwkamp: Theorie des multipoles, de l'antenne et de la diffraction des ondes.- Seminars: G. Eckart: Sur le fading des ondes ultracourtes et son analyse.- G. Agostinelli: Sulla teoria delle guide d´onda.- D. Graffi: Guide d´onda con dielettrico eterogeneo.C.I.M.E. Summer Schools ;10Differential equationsTelecommunicationDifferential EquationsMicrowaves, RF Engineering and Optical CommunicationsDifferential equations.Telecommunication.Differential Equations.Microwaves, RF Engineering and Optical Communications.530.141Graffi Dario933Centro internazionale matematico estivo.MiAaPQMiAaPQMiAaPQBOOK9910484571803321Propagazione delle onde elettromagnetiche4186790UNINA