03611nam 22006735 450 991085198460332120240420124823.09789819706075981970607610.1007/978-981-97-0607-5(CKB)31636476400041(MiAaPQ)EBC31289766(Au-PeEL)EBL31289766(DE-He213)978-981-97-0607-5(MiAaPQ)EBC31813161(Au-PeEL)EBL31813161(EXLCZ)993163647640004120240419d2024 u| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierDigital Marketing Technologies /by Hashem Aghazadeh, Mozhde Khoshnevis1st ed. 2024.Singapore :Springer Nature Singapore :Imprint: Palgrave Macmillan,2024.1 online resource (238 pages)9789819706068 9819706068 Part I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing Technologies (Martechs) -- Chapter 4: Marketing Technologies (Martechs) -- Chapter 5: Main Martechs in Brief -- Chapter 6: Applications of Marketing Technologies (Martechs) in Digital Marketing -- Chapter 7: Martechs and Digital Marketing+ (Types of Digital Marketing) -- Part III: Case Studies -- Chapter 8 of Marketing Technologies (Martechs) in Business and Marketing -- References.This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they are attempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs).MarketingTelemarketingInternet marketingArtificial intelligenceManagementMarketingDigital MarketingArtificial IntelligenceManagementMarketing.Telemarketing.Internet marketing.Artificial intelligence.Management.Marketing.Digital Marketing.Artificial Intelligence.Management.658.872Aghazadeh Hashem985563Khoshnevis Mozhde1771436MiAaPQMiAaPQMiAaPQBOOK9910851984603321Digital Marketing Technologies4260319UNINA01563nam0 22003253i 450 CFI000456720251003044106.019960520d1983 ||||0itac50 baitaitz01i xxxe z01nˆI ‰determinanti delle spese nelle amministrazioni locali meridionaliNapoliFormez1983209 p.24 cm.Quaderni regionali Formez38001CFI00044462001 Quaderni regionali Formez3871202FormezCFIV003420Finanza localeItalia meridionaleFIRSBLC133466I336FINANZA PUBBLICA, TRIBUTI18336FINANZA PUBBLICA21336.014457Finanza pubblica. Livello locale. Italia meridionale21338.433636INDUSTRIE SECONDARIE E SERVIZI. ASPETTI FINANZIARI. Servizi pubblici e attività connesse.22ITIT-00000019960520IT-BN0095 NAP 01POZZO LIB.Vi sono collocati fondi di economia, periodici di ingegneria e scienze, periodici di economia e statistica e altri fondi comprendenti documenti di economia pervenuti in dono. CFI0004567Biblioteca Centralizzata di Ateneo1 v. 01POZZO LIB.ECON MON 8790 0101 0000085085E VMA 1 v. (precedente collocazione: GUERRAZZI B 853)B 2008012320080123 01Determinanti delle spese nelle amministrazioni locali meridionali163066UNISANNIO