01108nam--2200385---450-99000344465020331620100923122257.00-8262-0928-9000344465USA01000344465(ALEPH)000344465USA0100034446520100923d1994----km-y0itay50------baengUS||||||||001yyFrom pasture to polisart in the age of Homeredited by Susan Langdonwith an essay by Jeffrey M. HurwitColumbia ; LondonUniverssity of Missouri1994XIII,250 p.ill.26 cm20012001001-------2001Arte greca1100-700 a.C.BNCF709.38LANGDON,SusanHURWIT,Jeffrey M.ITsalbcIS9BD990003444650203316AA 12,213591 DSABKDSADSA1020100923USA011220DSA1020100923USA011222From pasture to polis1108356UNISA02950nam 22005053 450 991084780140332120240510084504.09789048555109(CKB)31874993200041(MiAaPQ)EBC31323855(Au-PeEL)EBL31323855(Exl-AI)31323855(OCoLC)1433239024(EXLCZ)993187499320004120240510d2024 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierThe Platformisation of Consumer Culture A Digital Methods Guide1st ed.Amsterdam :Amsterdam University Press,2024.©2024.1 online resource (282 pages)Digital Studies ;v.49789463729567 Cover -- Table of Contents -- I. Introduction -- II. Methodological Framework -- 1. Consuming Nostalgia on Facebook -- 2. YouTube and the Radicalisation (?) of Consumption -- 3. The Platformisation of Music Genres on Spotify -- 4. Exploring the Role of Fake News and Bots in Brand Communication on Twitter and Their Impact on Brand Value and Consumer Culture -- 5. Instagram Influencers at the Crossroads between Publics and Communities -- 6. Assessing the Impact of Kitchen Nightmares through TripAdvisor -- 7. Thinking of the Same Place: The Trivialisation of the Sharing Economy on Airbnb -- 8. Ephemeral Content and Ephemeral Consumption on TikTok -- III. Conclusion: Platforms and Consumer Research. What Next? -- Bibliography -- About the Authors -- IndexGenerated by AI.This book explores the intersection of digital methods and consumer culture, providing research strategies and techniques for understanding the role of digital platforms in shaping contemporary consumer behavior. It examines the impact of digital environments on consumer practices, identities, and social relations, highlighting phenomena such as influencer marketing, brand communities, and the influence of algorithms. The book aims to fill a gap in digital methods studies by focusing on consumer culture, which is a key aspect of the digital landscape. It is intended for scholars and researchers in fields such as sociology, marketing, and new media studies.Generated by AI.Digital StudiesConsumer behaviorGenerated by AIDigital mediaGenerated by AIConsumer behaviorDigital media658.872Caliandro Alessandro767255Gandini Alessandro529489Bainotti Lucia1741954Anselmi Guido1321601MiAaPQMiAaPQMiAaPQ9910847801403321The Platformisation of Consumer Culture4168462UNINA