10947nam 22004693 450 991083828790332120240216080300.03-031-41371-7(MiAaPQ)EBC31151270(Au-PeEL)EBL31151270(EXLCZ)993036286760004120240216d2024 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierComputational and Strategic Business Modelling IC-BIM 2021, Athens, Greece1st ed.Cham :Springer International Publishing AG,2024.©2024.1 online resource (641 pages)Springer Proceedings in Business and Economics SeriesPrint version: Sakas, Damianos P. Computational and Strategic Business Modelling Cham : Springer International Publishing AG,c2024 9783031413704 Intro -- Preface: 9th International Conference on Business Intelligence and Modelling (IC-BIM) -- Aims and Scope of the Conference -- Topics -- Paper Peer Review -- Thanks -- Conference Details -- Chairs -- Scientific Committee -- Organizing Committee -- Invited Speakers -- Contents -- Part I Digital Marketing and Human Behavior (Ναμoυαπαντήσειo Δαμιανóς) -- Decentralized Payment Networks Digital Marketing Campaigns´ Evaluation Through Estimating Web Page Factors -- 1 Introduction -- 2 Related Background -- 3 Methodology -- 4 Results -- 5 Diagnostic Model -- 6 Dynamic Model -- 7 Conclusions -- 8 Practical Implications -- References -- Modeling Decentralized Payment Services´ Digital Marketing Performance Through Webpage Auditing Strategy -- 1 Introduction -- 2 Related Background -- 3 Methodology -- 4 Results -- 5 Diagnostic Model -- 6 Predictive Model -- 7 Conclusions -- 8 Practical Implications -- References -- Airlines´ Low-Demand Risk Management Implications of COVID-19 Crisis-Induced Immobility Utilizing Big Data -- 1 Literature Review -- 1.1 COVID-19 Effect on Airlines´ Websites´ User Engagement Metrics -- 1.2 Big Data and the Aviation Sector -- 2 Materials and Methods -- 2.1 Problem Formulation and Research Hypotheses -- 2.2 Sample Selection and Data Collection -- 3 Results -- 3.1 Statistical Analysis -- 3.2 Development of a Diagnostic Explanatory Model -- 4 Discussion -- 5 Conclusion -- References -- Reputational Crisis Risk Management: The Immediate Effect of a Plane Crash on Airlines´ Digital Branding -- 1 Literature Review -- 1.1 Reputational Crisis in Air Disasters -- 1.2 Reputational Crisis Effect on Online Customers´ Behavior -- 1.3 Reputational Crisis and Big Data -- 2 Materials and Methods -- 2.1 Problem Formulation and Research Hypotheses -- 2.2 Sample Selection and Data Collection -- 3 Results -- 3.1 Statistical Analysis.3.2 Development of a Diagnostic Explanatory Model -- 4 Discussion -- 5 Conclusion -- References -- Cruise Industry Crisis Risk Management and Recovery Strategies Utilizing Crowdsourcing Data -- 1 Literature Review -- 1.1 Risk Perceptions Within the Cruise Industry -- 1.2 Recovery Strategies in the Post-Crisis Era -- 1.3 Crowdsourcing Data Within the Cruise Sector -- 2 Materials and Methods -- 2.1 Problem Formulation and Research Hypotheses -- 2.2 Sample Selection and Data Collection -- 3 Results -- 3.1 Statistical Analysis -- 3.2 Development of a Diagnostic Explanatory Model -- 4 Discussion -- 5 Conclusion -- References -- The COVID-19 Crisis Effect on Railways´ Digital Branding: Risk Management Applications Utilizing Big Data -- 1 Literature Review -- 1.1 Risk Management in the Railway Sector -- 1.2 Big Data and the Railway Sector -- 1.3 Customers´ Satisfaction and Social Behavior Within the Railway Sector -- 2 Materials and Methods -- 2.1 Problem Formulation and Research Hypotheses -- 2.2 Sample Selection and Data Collection -- 3 Results -- 3.1 Statistical Analysis -- 3.2 Development of a Diagnostic Explanatory Model -- 4 Discussion -- 5 Conclusion -- References -- The Role of Web Page Auditing in Centralized Payment Networks´ Digital Marketing Enhancement -- 1 Introduction -- 2 Related Background -- 3 Methodology -- 4 Results -- 5 Diagnostic Model -- 6 Hybrid Model -- 7 Conclusions -- 8 Practical Implications -- References -- Effects of Big Data and Web Analytics on the Optimization of Startups´ Branding and Market Share -- 1 Introduction and Hypotheses Developments -- 2 Methodology -- 3 Results -- 3.1 Statistical Analysis -- 3.2 FCM -- 4 Conclusions -- References -- Competitive Differentiation in Airlines´ Mobile Applications with the Assistance of Eye-Tracking Research -- 1 Introduction and Research Hypotheses -- 2 Methodology -- 3 Results.3.1 Statistical Analysis -- 3.2 Fuzzy Cognitive Map -- 3.3 Neuromarketing Analysis -- 4 Conclusion and Limitations -- References -- Digital Marketing Strategy for Competitive Advantage Acquisition Through Neuromarketing in the Logistics Sector -- 1 Introduction and Research Hypothesis -- 2 Methodology -- 3 Results -- 3.1 Statistical Analysis -- 3.2 Formulation of Fuzzy Cognitive Map -- 3.3 Neuromarketing Analysis -- 4 Conclusion and Limitations -- References -- Social Media Analytics for Customer Satisfaction Based on User Engagement and Interactions in the Tourism Industry -- 1 Introduction and Hypotheses Developments -- 2 Methodology -- 3 Results -- 3.1 Statistical Analysis -- 3.2 FCM -- 4 Conclusions -- References -- Part II Decision Support Systems (DSS) and Business Modelling -- Business Strategy to Increase Profit and Customer Base Using Eco-Advertising, Modeling and Optimization -- 1 Introduction -- 1.1 Ecological Advertising -- 2 Description of Hypothesis and Modeling Process (Table 1) -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 6 Modeling and Simulation -- 7 Optimization (Fig. 3) -- 8 Conclusion -- References -- Increasing the Use of Social Networks by Businesses and Their Crucial Role in the Creation of Online Stores, Modeling and Opti... -- 1 Introduction -- 1.1 E-Shop -- 2 Description of Hypothesis and Modeling Process (Table 1) -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 6 Modelling and Simulation -- 7 Optimization (Fig. 3) -- 8 Conclusion -- References -- Social Networks and User Interaction as a Determinant of Business Viability, Modeling, and Optimization -- 1 Introduction -- 1.1 Social Media -- 2 Description of Hypothesis and Modeling Process (Table 1) -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 6 Modeling and Simulation -- 7 Optimization (Fig. 3).8 Conclusion -- References -- Energy Saving of an RPAS (Remotely Piloted Aircraft System) Using Solar Panels, Modeling, and Optimization -- 1 Introduction -- 2 Description of Hypothesis and Modeling Process (Table 1) -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 5.1 Solar Energy -- 5.2 Dynamic Energy -- 5.3 Air Resistance Energy -- 5.4 Thermal Energy -- 6 Modeling and Simulation -- 7 Optimization -- 8 Conclusion -- References -- Energy Saving of a Drone Using a Hydrogen Cell Battery, Modeling, and Optimization -- 1 Introduction -- 2 Description of Hypothesis and Modeling Process (Tables 1 and 2) -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 5.1 Propeller Energy -- 5.2 Rechargeable Battery Energy -- 5.3 Battery Energy -- 5.4 Hydrogen Cell Battery Energy -- 5.5 Kinetic Energy -- 5.6 Air Resistance Energy -- 5.7 Thermal Energy -- 5.8 Dynamic Energy -- 6 Modeling and Simulation -- 7 Optimization -- 8 Conclusion -- References -- Energy Saving of a Drone in Order to Increase Flight Time and Distance Traveled, Modeling, and Optimization -- 1 Introduction -- 2 Description of Hypothesis and Modeling Process (Table 1) -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 6 Modeling and Simulation -- 7 Optimization (Fig. 6) -- 8 Conclusion -- References -- Assessment of the Berkeley Solar Drone´s Ability to Save Energy and Assist in the Development of Fifth Generation Mobile Netwo... -- 1 Introduction -- 2 Description of Hypothesis and Modeling Process -- 3 Hypothesis -- 4 Methodology -- 5 Hypothesis Trials and Results -- 6 Modeling and Simulation -- 7 Optimization (Fig. 5) -- 8 Conclusion -- References -- Modeling and Simulation of Examining the Performance of a Drone for Long-Distance Endurance -- 1 Introduction -- 2 Description of Hypothesis and Modeling Process (Table 1) -- 3 Hypothesis.4 Methodology -- 5 Hypothesis Trials and Results -- 6 Modelling and Simulation -- 7 Optimization (Fig. 4) -- 8 Conclusion -- References -- Part III Business Transformation -- Distance Education and Digital Disruptions in the COVID-19 Era -- 1 Introduction -- 2 Education Models -- 3 New Technologies -- 4 Interaction of Distance Learning and the Teaching Process -- 5 Conclusion -- References -- Motivations of Business Ecosystem Participants for Value Co-creation: An Overview -- 1 Introduction -- 2 Background -- 3 Methodology -- 4 Results -- 5 Conclusions and Future Research -- References -- The Emergence of Business Ecosystems in the Healthcare Industry -- 1 Introduction -- 2 Methodology -- 3 Drivers for Disruption -- 4 Healthcare Business Ecosystems -- 4.1 Medical ``6 Ps´´ Healthcare Ecosystem -- 4.2 Holistic Healthcare Ecosystem -- 5 Discussion -- 6 Conclusions -- References -- The Current State of Artificial Intelligence -- 1 Introduction -- 2 The Three Waves of Artificial Intelligence -- 3 The History of AI´s Achievements -- 4 State-Sponsored Studies on AI in Russia -- 5 Main Directions for Future Work in AI -- 6 Conclusion -- References -- Evaluating an Impact of Digital Transformation -- 1 Introduction -- 2 Effects of Digital Transformation -- 3 Risks of Digital Transformation -- 4 Assessing the Effects of Digital Transformation -- 5 Conclusion -- References -- Part IV 10th Symposium on Management Challenges (IANOS): Crisis Kills or Links? -- Towards the Development of Context-Sensitive Agrifood Entrepreneurial Skills Frameworks -- 1 Introduction -- 2 Identification and Mapping of Entrepreneurial Skills in Three Comprehensive Skills Frameworks: The Cases of O*Net, SCT, and ... -- 3 A Preliminary Review of the Literature on Entrepreneurial Skills in Agrifood Ecosystems -- 4 Discussion -- References.Assessment of the Legal Framework of Greece in Terms of the Applicability of Green Innovation in the Supply Chain Sector.Springer Proceedings in Business and Economics Series658.47Sakas Damianos P1726625Nasiopoulos Dimitrios K1726626Taratuhina Yulia1726627MiAaPQMiAaPQMiAaPQBOOK9910838287903321Computational and Strategic Business Modelling4132559UNINA