01824nam 2200457z- 450 991083679970332120240308185158.0(CKB)5680000000036196(oapen)https://directory.doabooks.org/handle/20.500.12854/36775(EXLCZ)99568000000003619620202102d2016 |y eengurmn|---annantxtrdacontentcrdamediacrrdacarrierSocial Media in Rural ChinaUCL Press20161 electronic resource (234 p.)Why We Post1-910634-67-0 9781910634690 China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people.Social Media in Rural China Society & social sciencesbicsscSocial & cultural anthropology, ethnographybicsscculturesocial mediasocietyethnographyChinaQzoneTencent QQWeChatSociety & social sciencesSocial & cultural anthropology, ethnographyMcDonald Tomauth878960BOOK9910836799703321Social Media in Rural China1962657UNINA