02765nam 22006973a 450 991083679940332120250204000233.09781787353886178735388510.14324/111.9781787353886(CKB)5680000000036169(oapen)https://directory.doabooks.org/handle/20.500.12854/36136(ScCtBLL)e40c82e8-c2e5-47ea-848b-8fea964d888c(OCoLC)1036985844(Perlego)2337870(oapen)doab36136(EXLCZ)99568000000003616920250204i20182020 uu engurmn|---annantxtrdacontentcrdamediacrrdacarrierConsumer Data ResearchAlex Singleton, Paul Longley, James CheshireUCL Press2018London :UCL Press,2018.1 electronic resource (196 p.)9781787353880 9781787353893 1787353893 Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors - and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.Data analysis: generalbicsscHumanitiesbicsscConsumerismbicsscSociologybicsscEconomicsbicsscHuman geographybicsscbig dataconsumer data researchconsumerconsumer behaviourDemographyEthnic groupSmart meterTwitterData analysis: generalHumanitiesConsumerismSociologyEconomicsHuman geography658.8342Singleton Alex1619807Longley PaulCheshire JamesScCtBLLScCtBLLBOOK9910836799403321Consumer Data Research4322753UNINA