05054nam 2200745 450 991046593070332120200520144314.01-60649-853-3(CKB)3710000000842357(BEP)4653409(OCoLC)957560519(CaBNVSL)swl00406803(MiAaPQ)EBC4653409(Au-PeEL)EBL4653409(CaPaEBR)ebr11250951(CaONFJC)MIL950000(OCoLC)958565001(EXLCZ)99371000000084235720160829d2016 fy 0engurcnu||||||||rdacontentrdamediardacarrierSocial media ethics made easy how to comply with FTC guidelines /Joseph W. BarnesFirst edition.New York, New York (222 East 46th Street, New York, NY 10017) :Business Expert Press,2016.1 online resource (xiv, 104 pages)Giving voice to values on business ethics and corporate social responsibility collection,2333-88141-60649-852-5 Includes bibliographical references (pages 93-99) and index.1. The social, digital, and mobile landscape -- 2. Defining social media -- 3. Defining ethics -- 4. Why this book is necessary: the evidence -- 5. Why we need ethics policies and guidelines -- 6. The Federal Trade Commission steps in -- 7. How to create a social media policy: what to consider -- 8. Steps to create a social media ethics policy -- 9. The legal backlash -- 10. Emerging/future issues -- 11. What you can do to make a difference -- 12. Sample social media ethics policies -- Reference -- Index.When you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fake testimonials. It's hard to tell a real review from a fake review in a world where we count on trust and rely more on each other than traditional marketing messages. This book is about truth--how to understand a real review from a fake review, why it is important to establish a social media policy at every business and organization, and how to create that policy. Until the Federal Trade Commission started cracking down, there were even cases of people marketing themselves as "reviewers" on You-Tube. They would happily submit reviews for just $5 or $10 each. But it gets much more serious. In New York, the Attorney General cracked down on restaurants that were hiring people to submit fake reviews. Over the last several years, as the use of social media has increased, we have seen many instances of ethics violations from fake online reviews, to testimonial posts by people connected with a brand but not revealing the connection, to tweets that try to turn a tragedy into a marketing event. This has prompted a call for ethics training in social media. That is one of the key reasons for this book. At the same time, the Federal Trade Commission has created a series of "strict" guidelines that instruct businesses and organizations to disclose specific information to protect consumers in ways that are "clear and conspicuous." In this book we explain the current social/digital marketing landscape, describe why we need social media ethics standards, and how to create and implement a social media ethics policy for your business or organization.Giving voice to values on business ethics and corporate social responsibility collection.2333-8814Online social networksMoral and ethical aspectsSocial mediaMoral and ethical aspectsInternet marketingMoral and ethical aspectsWord-of-mouth advertisingMoral and ethical aspectsElectronic books.Federal Trade Commission disclosureFTC disclosureFederal Trade Commission EndorsementFTC EndorsementFTC endorsement requirementsFederal Trade Commission social mediaFTC social mediaFederal Trade Commission social media rulesFTC social media rulesSocial media deceptionsocial media disclosureSocial media endorsementssocial media marketingOnline social networksMoral and ethical aspects.Social mediaMoral and ethical aspects.Internet marketingMoral and ethical aspects.Word-of-mouth advertisingMoral and ethical aspects.302.231Barnes Joseph W.954929MiAaPQMiAaPQMiAaPQBOOK9910465930703321Social media ethics made easy2159796UNINA02942nam 2200613Ia 450 991083105450332120230422044820.01-282-36519-397866123651950-470-29017-X0-470-29006-4(CKB)1000000000376863(EBL)469027(SSID)ssj0000288438(PQKBManifestationID)11260332(PQKBTitleCode)TC0000288438(PQKBWorkID)10373625(PQKB)11019820(MiAaPQ)EBC469027(OCoLC)212121223(EXLCZ)99100000000037686320010611d2000 uy 0engur|n|---|||||txtccrThe agricultural revolution of the 20th century[electronic resource] /Don Paarlberg and Philip PaarlbergAmes Iowa State University Press20001 online resource (172 p.)Description based upon print version of record.0-8138-0409-4 Includes bibliographical references (p. 145-148).The Agricultural Revolution of the 20th century; Contents; Preface; Acknowledgments; Introduction; Section I The Technological Revolution; Chapter 1 19th Century Agriculture; Chapter 2 Mechanized Agriculture; Chapter 3 Chemical Advances; Chapter 4 Biological Changes; Chapter 5 Information Explosion; Chapter 6 Management: Integration of the Disciplines; Chapter 7 The Agricultural Revolution in a Global Context; Chapter 8 Exporting the Revolution; Section II The Deeper Dimension; Chapter 9 Birth Pangs-And a Live Birth; Chapter 10 Consumer BenefitsChapter 11 Political Issues Arising From the Agricultural RevolutionSection III Looking Ahead; Chapter 12 Into the 21st Century; References; Other Readings; IndexA book for a varied audience: college students of agriculture and sociology; high school students of vocation agriculture; members of the American Agricultural Economics Association; people with a long-standing background in agriculture; and other readers interested in 20th century agriculture. The book reads like a story and is supplemented with excellent photographs, contrasting past practices with modern technology.Agricultural innovationsAgricultureTechnology transferAgriculture and stateAgricultural innovations.AgricultureTechnology transfer.Agriculture and state.338.1338.16630Paarlberg Don1911-2006.1340750Paarlberg P. L1340751MiAaPQMiAaPQMiAaPQBOOK9910831054503321The agricultural revolution of the 20th century3062858UNINA