02651oam 2200493 450 991083094130332120221018095933.01-282-77428-X97866127742870-470-92536-10-470-92535-3(OCoLC)669165479(MiFhGG)GVRL6KDU(EXLCZ)99267000000004406320070720d2008 uy 0engurun|---uuuuatxtccrCommercialization of innovative technologies bringing good ideas to the marketplace /C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'RiordanHoboken, N.J. John Wiley & Sons AlChEc2008Hoboken, N.J. :John Wiley & Sons :AlChE,2008.1 online resource (xviii, 251 pages) illustrationsGale eBooksDescription based upon print version of record.0-470-23007-X Includes bibliographical references (p. 239-240) and index.Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure.This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible ""innovation team"" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from tecTechnological innovationsTechnological innovations.658.4063658.5/77Touhill C. J.1938-1709291Touhill Gregory J.O'Riordan Thomas A.American Institute of Chemical Engineers.MiFhGGMiFhGGBOOK9910830941303321Commercialization of innovative technologies4098936UNINA