04601nam 2200589Ia 450 991083092590332120170816134633.01-118-29574-91-118-29576-51-118-29577-3(CKB)2670000000388229(EBL)1221733(OCoLC)851972418(MiAaPQ)EBC1221733(DLC) 2013009038(PPN)17311511X(EXLCZ)99267000000038822920130304d2013 uy 0engur|n|---|||||rdacontentrdamediardacarrierFashioning globalisation[electronic resource] New Zealand design, working women and the cultural economy /Maureen Molloy and Wendy LarnerChichester, West Sussex ;Malden, MA John Wiley & Sons Inc.20131 online resource (218 p.)RGS-IBG Book SeriesRGS-IBG book seriesIncludes index.1-4443-3701-7 1-4443-3702-5 Includes bibliographical references and index.Fashioning Globalisation: New Zealand Design, Working Women and the Cultural Economy; Copyright; Contents; List of Figures and Credits; Preface; Series Editors' Preface; Acknowledgements; Chapter One What We Saw and Why We Started this Project; Introduction; The New Zealand Designer Fashion Industry; The Rise of the Designer Fashion Industry; The New Zealand Designer Fashion Industry Today; Structure of the Book; References; Chapter Two Global Aspirations: Theorising the New Zealand Designer Fashion Industry; Introduction; Globalisation; Globalisation and GenderGlobalisation, Gender and FashionCultural Economy; Cultural Intermediaries; Intersectoral Analyses; New Cultural Economies/Old Gender Stories; Conclusion; References; Chapter Three Policy for a New Economy: 'After Neoliberalism' and the Designer Fashion Industry; Introduction; 'After Neoliberalism'; The Globalisation Project; The Knowledge Economy; Creative Cities; Social Development; Conclusion; References; Chapter Four Cultivating Urbanity: Fashion in a Not-so-global City; Introduction; Designer Fashion and the Urban Landscape; Auckland and the New Urban Economy; Creative ClusteringNew Zealand Fashion WeekUrban Denial; Borrowing Cultural Capital; Conclusion; References; Websites Consulted; Chapter Five Gendering the 'Virtuous Circle': Production, Mediation and Consumption in the Cultural Economy; Introduction; The Feminisation of the New Zealand Labour Force; Work and Employment in the New Zealand Designer Fashion Industry; Fluid Firms; The New Generation; Fashion Auxiliaries; Consuming Fashion and the Presentation of Self; Conclusion; References; Chapter Six Creating Global Subjects: The Pedagogy of Fashionability; Introduction; Subjectivity, Identity, CultureWhat is the 'New Zealand' in New Zealand Fashion?Local Culture, Aesthetics and Politics; Global Kiwis; Brandlettes; Conclusion; References; Chapter Seven Lifestyle or Workstyle? Female Entrepreneurs in New Zealand Designer Fashion; Introduction; The Cultural Economy and Gendered Entrepreneurship; 'No Fire in their Belly?'; 'An Export Failure?'; 'Mouse on a Treadmill?'; 'Living and Breathing?'; Ethics; Conclusion; References; Chapter Eight Conclusion: An Unlikely Success Story?; Introduction; Rethinking Fashion, Gender and Globalisation; References; IndexDrastic changes in the career aspirations of women in the developed world have resulted in a new, globalised market for off-the-peg designer clothes created by independent artisans. This book reports on a phenomenon that seems to exemplify the twin imperatives of globalisation and female emancipation.A major conceptual contribution to the literatures on globalisation, fashion and gender, analysing the ways in which women's entry into the labour force over the past thirty years in the developed world has underpinned new forms of aestheticised production and consumption as well as the grRGS-IBG Book SeriesClothing tradeNew ZealandFashion designNew ZealandClothing tradeFashion design382.456870993Molloy Maureen1949-1691128Larner Wendy1691129MiAaPQMiAaPQMiAaPQBOOK9910830925903321Fashioning globalisation4067298UNINA