05022nam 2200697Ia 450 991083085070332120210209180514.01-282-38494-597866123849431-118-27307-90-470-61526-5(CKB)1000000000822096(EBL)469478(SSID)ssj0000336133(PQKBManifestationID)11229520(PQKBTitleCode)TC0000336133(PQKBWorkID)10278587(PQKB)10347222(MiAaPQ)EBC469478(WaSeSS)IndRDA00115931(MiAaPQ)EBC4025454(Au-PeEL)EBL4025454(CaPaEBR)ebr11103462(CaONFJC)MIL238494(CaSebORM)9780470615287(OCoLC)775437958(EXLCZ)99100000000082209620090528d2009 uy 0engur|n|---|||||txtccrThe Constant Contact guide to email marketing[electronic resource] /Eric Groves1st editionHoboken, New Jersey :John Wiley & Sons,2009.1 online resource (225 p.)Description based upon print version of record.0-470-61528-1 0-470-50341-6 The Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40 "Know It or Blow It" Rules of Email Marketing; Ten Keys to Your Overall Email Marketing Success; Ten Things Your Customers Expect You to Do; Ten Ways to Get Your Business in Trouble with Email; Ten Reasons to Use an Email Marketing Service Provider; Chapter 2: The Power of Email Relationships; Building Customer Relationships with the Constant Contact Cycle; Four Examples and Rewards of Running a Relationship Business; Chapter 3: Making Money: The Economics of EmailHow to Maximize the Return on Your Email Marketing DollarsReaping the Soft Benefits of Email Marketing; Chapter 4: The Benefits of Permission-Based Email Marketing; Is Your Email Glamorous or Spam-orous?; Adhering to the CAN-SPAM Act; How Four Types of Permission Can Make or Break Your Strategy; Chapter 5: Building a Quality Email List; Finding Places to Make Valuable Connections; Mapping Out Your Connection Points; Tips for Maximizing Email Address Collection; Chapter 6: Making Your Email List More Valuable; Strike While the Iron Is Hot; Increasing the Value of a List over TimeChapter 7: The Three Rules of Valuable Email ContentRule 1: Work Off a Plan; Rule 2: It's Not About You; Rule 3: Choose a Variety of Sources for Your Content; Chapter 8: Creating Email Content That Leads to Action; Tying Email Content to Your Objectives; Writing Great Email Content; Calling for Action with Your Email Content; Inserting Action Links in Your Emails; Chapter 9: Looking Professional: Choosing an Effective Email Format; Determining Content-Appropriate Formats; Branding Emails Consistently; Ten Email Formats Every Business Should Know AboutChapter 10: Making Introductions: Subject Lines, From Lines, and FrequencyEmail From Lines: Do I Know You?; Subject Lines: Do I Care?; Email Frequency and Length: Do I Have Time?; Chapter 11: Email Filters and Other Delivery Challenges; Email Filtering, Bouncing, and Blocking; Maximizing Delivery: Nontechnical Issues; Maximizing Delivery: Technical Issues; Chapter 12: Tracking and Improving Email Campaigns; Why Tracking Is Important for Building Relationships; How Tracking Works; What to Do About Tracking Data; Chapter 13: Collecting More Feedback with SurveysThe Benefits of Ongoing FeedbackHow to Ask the Right Questions; Four Key Places to Collect Feedback; Chapter 14: Getting Beyond the Inbox; Creating and Managing an Email Archive; The Benefits of an Email Archive; About the Author; About Constant Contact; IndexThe leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy-or an annoying waste of your customer's time-depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles Internet marketingElectronic mail systemsInternet marketing.Electronic mail systems.658.8658.872Groves Eric1641977Constant Contact, Inc.MiAaPQMiAaPQMiAaPQBOOK9910830850703321The Constant Contact guide to email marketing3986434UNINA