02971nam 2200613 450 991083083500332120230109124055.01-282-55019-597866125501951-4443-1911-61-4443-1912-4(CKB)2670000000014748(EBL)514418(OCoLC)613205867(SSID)ssj0000363645(PQKBManifestationID)11278409(PQKBTitleCode)TC0000363645(PQKBWorkID)10393544(PQKB)11123515(MiAaPQ)EBC514418(MiAaPQ)EBC7076266(Au-PeEL)EBL7076266(EXLCZ)99267000000001474820230109d2010 uy 0engur|n|---|||||txtccrNew media for a new China /edited by James F. Scotton and William A. HachtenMalden, Massachusetts :Wiley-Blackwell,[2010]©20101 online resource (256 p.)Description based upon print version of record.1-4051-8796-4 1-4051-8797-2 Includes bibliographical references (pages [238]-240) and index.New Media for a New China; Contents; Notes on Contributors; Preface; Introduction; 1 2008 New Challenges to China's Media; 2 Development and Theory of the Media; 3 The Impact of New Media; 4 Newspapers Changing Roles; 5 Magazines An Industry in Transition; 6 Radio Broadcasting Deregulation and Development; 7 Television Entertainment; 8 Television News; 9 Xinhua The Voice of the Party; 10 Advertising Wings for the Media; 11 Public Relations; 12 Film An Industry versus Independents; 13 English-Language Media in China; 14 Overseas Media Serve Chinese Diaspora; 15 Conclusion; Notes; IndexNew Media for a New China is a timely introduction to the current state of the mass media in China and it's growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China's media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China's media in the middle of the country's tremendous social, economic and political changes Explores the concept of the 21st century as "China's Century" because of the nation'sMass mediaPolitical aspectsChinaMass media and cultureChinaChinaPolitics and governmentMass mediaPolitical aspectsMass media and culture302.230951Hachten William A.Scotton James Francis1932-MiAaPQMiAaPQMiAaPQBOOK9910830835003321New media for a new China3964732UNINA