03034nam 2200637Ia 450 991083083340332120230721004806.00-470-68761-41-119-20650-21-282-34949-X97866123494920-470-74522-3(CKB)1000000000707384(EBL)416364(OCoLC)313859147(SSID)ssj0000109448(PQKBManifestationID)11129598(PQKBTitleCode)TC0000109448(PQKBWorkID)10046568(PQKB)10235137(MiAaPQ)EBC416364(EXLCZ)99100000000070738420081219d2008 uy 0engur|n|---|||||txtccrBeating low cost competition[electronic resource] how premium brands can respond to cut-price rivals beating the competition /Adrian RyansChichester, England ;Hoboken, NJ John Wiley & Sonsc20081 online resource (274 p.)Description based upon print version of record.0-470-74297-6 Includes bibliographical references and index.Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; IndexLow cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. It's only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals aProduct managementPrice cuttingBrand choiceBrand name productsMarketingProduct management.Price cutting.Brand choice.Brand name products.Marketing.658.4012658.827Ryans Adrian B.1945-784852MiAaPQMiAaPQMiAaPQBOOK9910830833403321Beating low cost competition3964718UNINA