04174nam 2200625Ia 450 991083074820332120230721005054.01-282-13942-897866121394201-4051-7756-X1-4443-1083-61-4443-1082-8(CKB)1000000000719896(EBL)428233(OCoLC)476273197(SSID)ssj0000354815(PQKBManifestationID)11261320(PQKBTitleCode)TC0000354815(PQKBWorkID)10316213(PQKB)11049350(MiAaPQ)EBC428233(EXLCZ)99100000000071989620090107d2009 uy 0engur|n|---|||||txtccrTalking about health[electronic resource] why communication matters /Roxanne ParrottMalden, MA Wiley-Blackwell20091 online resource (210 p.)Communication in the public interestDescription based upon print version of record.1-4051-7757-8 Includes bibliographical references and index.Talking about Health; Contents; Preface; 1 Why Communicating about Health Matters; It Answers the Question, "Who Am I?"; It Answers the Question, "Who's Responsible?"; It Opens the Gate for "Resources"; It Promotes (Mis)Understanding; It Guides Effort, Emotion, and Excuses; Summing It Up . . .; 2 How "Normal" Am I?; Compared to the Numbers; Compared to the Stories; When It Comes to Poor Health; When Choosing Alternative Treatments; When We Don't Want To Know; Summing It Up . . .; 3 What Are My "Risk" Factors?; Our Response to Reward Cues; Our Response to Punishment Cues; How We View NoveltyWhen We ProcrastinateWhat God Has To Do with It; Summing It Up . . .; 4 Why Don't We Get "Care"?; Our Doctors Didn't Recommend It; Family or Friends Don't Support It; We Use Support Networks; We're Managing Impressions; We're too Optimistic or Fatalistic; Summing It Up . . .; 5 Is the "Public Good" Good for Me?; When We Have to "Tell"; When Our Freedoms Are Limited; When Safety Clashes with (E)Quality; What Nonprofits Have to Do with It; Why Public Health Matters; Summing It Up . . .; 6 Who Profits from My Health?; Pharma-, Cosme-, and Nutri-ceuticals; The News, It Is an IndustryThe Entertainment IndustryBand-Aids, Crutches, and More - Oh My!; Who Benefits from our Health Illiteracy?; Summing It Up . . .; 7 What's Politics Got To Do with It?; Medical Research and Disparities; Political Agenda-setting and Priorities; Religious Agendas and Priorities; Medical Associations and Lobbyists; Patient Advocacy; Summing It Up . . .; 8 An Agenda for the Twenty-first Century: Increase Informed Choice and Consent, or "If I Ran the Circus . . ."; Make "Personalized Medicine" Personal; Be Timely in the Telling; Fill in the BlanksTrack Your Health Report (. . . and Your Credit Report, Too)Stay Out of "The Big Muddy"; Summing It Up . . .; A Final Thought; References; IndexWritten by an award-winning researcher and professor whose work straddles the fields of communication and healthcare, Talking About Health explores the importance of health communication in the 21st century, and how it affects us all. Organized around six key questions about health and communication: How 'Normal' am I? What are My 'Risk' Factors? Why Don't We Get 'Care'? Is the Public Good 'Good' for Me? Who Profits from My Health? and What's Politics Got to Do with It?Provides readers with specific tools which which to betteCommunication in the public interest.Communication in medicineInterpersonal communicationCommunication in medicine.Interpersonal communication.610.69/6610.696Parrott Roxanne736200MiAaPQMiAaPQMiAaPQBOOK9910830748203321Talking about health4013180UNINA