02327nam 2200577 a 450 991083048520332120230725050820.00-470-82819-61-119-19938-71-283-17514-297866131751440-470-82818-8(CKB)2550000000041176(EBL)693368(OCoLC)747434414(SSID)ssj0000522492(PQKBManifestationID)12251031(PQKBTitleCode)TC0000522492(PQKBWorkID)10527801(PQKB)10668272(MiAaPQ)EBC693368(EXLCZ)99255000000004117620110801d2011 uy 0engur|n|---|||||txtccrExport now[electronic resource] five keys to entering new markets /Frank Lavin & Peter Cohan ; foreword by Gary LockeSingapore ;Hoboken, N.J. John Wiley & Sons, (Asia) Pte. Ltd.20111 online resource (239 p.)Includes index.0-470-82816-1 pt. 1. Why and what : setting your export goals -- pt. 2. How : five keys to choosing your export strategy -- pt. 3. When : making your export strategy happen.Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the culturaExportsExport marketingExports.Export marketing.658.84658.848Lavin Frank1656318Locke Gary1656319Cohan Peter1656320MiAaPQMiAaPQMiAaPQBOOK9910830485203321Export now4009121UNINA