02451nam 2200565 a 450 991083040950332120230725032248.00-470-98000-11-119-20732-01-283-37408-097866133740800-470-98002-8(CKB)2670000000130897(EBL)699511(OCoLC)768081372(SSID)ssj0000641471(PQKBManifestationID)11393677(PQKBTitleCode)TC0000641471(PQKBWorkID)10623316(PQKB)11319280(MiAaPQ)EBC699511(EXLCZ)99267000000013089720101129d2011 uy 0engur|n|---|||||txtccrThe sponsorship handbook[electronic resource] essential tools, tips and techniques for sponsors and sponsorship seekers /Pippa Collett and William FentonSan Francisco, Calif. Jossey-Bass20111 online resource (266 p.)Description based upon print version of record.0-470-97984-4 Includes bibliographical references and index.pt. 1. Sponsors -- pt. 2. Sponsorship seekers -- pt. 3. The way ahead."The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some event tickets to a tool used by companies desperate to have positive interaction with consumers on an almost personal level. The book will helps students, new entrants to the field and managers to do their jobs more effectively and to be able to show measurable improvement in the results"--Provided by publisher.Corporate sponsorshipCorporate sponsorship.300659.2BUS058000bisacshFenton William(William Seaborne),1957-1595387Collett Pippa1595388MiAaPQMiAaPQMiAaPQBOOK9910830409503321The sponsorship handbook3916312UNINA