00910nam0-22003371i-450-99000150984040332120040713093541.00-19-856342-6000150984FED01000150984(Aleph)000150984FED0100015098420030909d1995----km-y0itay50------baengHot Wire AnemometryPrinciples and Signal AnalysisBruun H.H.1edOxfordOxford Science Publications1995velocitàmisurefluidodinamica530.8620.1'064'0287-dc20Bruun,H.H.67871ITUNINARICAUNIMARCBK99000150984040332100 D10951823DETEC04 172-85DIC 4082DINCHDETECDINCHHot-wire anemometry73022UNINA02559nam 2200445 450 991083038970332120220511171833.01-119-54234-01-119-54236-71-119-54235-9(CKB)4100000010754982(MiAaPQ)EBC6142658(CaSebORM)9781119542339(EXLCZ)99410000001075498220200622d2020 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierLuxury retail and digital management developing customer experience in a digital world /Michel Chevalier, Michel GutsatzSecond edition.Solaris South Tower, Singapore :Wiley,[2020]©20201 online resource (xxiv, 359 pages)1-119-54233-2 Includes bibliographical references and index."Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands: they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. Defining all the tools that are necessary to manage luxury stores -- from the analysis of location and design concept, to the selection, training, and motivation of the staff -- the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Luxury consumers are changing -- they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?"--Provided by publisher.Luxury goods industryManagementLuxury goods industryManagement.658.8Chevalier Michel332585Gutsatz MichelMiAaPQMiAaPQMiAaPQBOOK9910830389703321Luxury retail and digital management4050016UNINA