02131oam 2200481zu 450 991083033940332120210807002714.01-118-70435-5(CKB)3280000000033777(SSID)ssj0000904883(PQKBManifestationID)11493598(PQKBTitleCode)TC0000904883(PQKBWorkID)10925251(PQKB)10558496(NjHacI)993280000000033777(EXLCZ)99328000000003377720160829d2013 uy engur|||||||||||txtccrProfitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results[Place of publication not identified]Jossey Bass Imprint20131 online resource (46 pages)Bibliographic Level Mode of Issuance: Monograph1-118-69309-4 Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet.Originally published by Stevenson, Inc. , this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.Direct-mail fund raisingHandbooks, manuals, etcNonprofit organizationsFinanceFund raisingDirect-mail fund raisingHandbooks, manuals, etc.Nonprofit organizationsFinance.Fund raising.658.15224Sfr1340196Stevenson Scott CPQKBBOOK9910830339403321Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results3072013UNINA