02880nam 2200589Ia 450 991083033520332120230721033048.01-119-20929-31-281-84104-897866118410410-470-77273-5(CKB)1000000000549985(EBL)366749(OCoLC)277070344(SSID)ssj0000158962(PQKBManifestationID)11151736(PQKBTitleCode)TC0000158962(PQKBWorkID)10151601(PQKB)10144595(MiAaPQ)EBC366749(EXLCZ)99100000000054998520080118d2008 uy 0engur|n|---|||||txtccrFrom products to services[electronic resource] insight and experience from companies which have embraced the service economy /Laurie YoungChichester, England ;Hoboken, NJ John Wiley & Sonsc20081 online resource (365 p.)Description based upon print version of record.0-470-02668-5 Includes bibliographical references and index.From Products to Services; Contents; Foreword; 1: Why product companies consider service business; 2: Clarifying the strategic intent of the service business; 3: The degree of change needed to set up a service business; 4: First base: gaining a clear perspective of service markets; 5: Creating the services to be sold in the new market; 6: Altering the operations of a product company to provide services; 7: Selling services; 8: Marketing services instead of products; 9: Positioning a product brand in a service market; 10: In conclusion; References; IndexDuring the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener's 'big bet'; at GE it was one of former CEO Jack Welch'Customer servicesNew productsService industriesCustomer services.New products.Service industries.658.406658.885.10bclYoung Laurie1955-1615770MiAaPQMiAaPQMiAaPQBOOK9910830335203321From products to services3946120UNINA