02431nam 2200553 a 450 991083033010332120230721033759.01-118-55765-41-118-61777-01-282-16550-X9786612165504(CKB)3390000000015100(EBL)1143618(OCoLC)830161666(SSID)ssj0000439395(PQKBManifestationID)11287483(PQKBTitleCode)TC0000439395(PQKBWorkID)10460581(PQKB)11188430(MiAaPQ)EBC1143618(EXLCZ)99339000000001510020080807d2008 uy 0engur|n|---|||||txtccrThe marketing of technology intensive products and services[electronic resource] driving innovations for non-marketers /Patrick Corsi, Mike DulieuLondon ISTE ;Hoboken, N.J. Wiley20081 online resource (258 p.)ISTEDescription based upon print version of record.1-84821-104-X Includes bibliographical references and index.pt. 1. Generating value from innovation -- pt. 2. Marketing technology intensive products, services and processes -- pt. 3. Managing your environment.This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing theISTEHigh-technology industriesMarketingHigh-technology industriesMarketing.658.8Corsi Patrick867767Dulieu Mike1615749MiAaPQMiAaPQMiAaPQBOOK9910830330103321The marketing of technology intensive products and services3946083UNINA