07301nam 2200625 450 991015024080332120221209120028.01-5129-3960-91-282-66405-097866126640520-273-72472-X(CKB)2670000000035286(SSID)ssj0000439396(PQKBManifestationID)12141162(PQKBTitleCode)TC0000439396(PQKBWorkID)10464070(PQKB)10671191(MiAaPQ)EBC4849550(MiAaPQ)EBC5174084(MiAaPQ)EBC5833548(MiAaPQ)EBC5137371(Au-PeEL)EBL5137371(CaONFJC)MIL266405(OCoLC)1027202699(EXLCZ)99267000000003528620190821d2010 uy 0engurcnu||||||||rdacontentrdamediardacarrierMarketing planning strategy, environment and context /Jim Blythe and Phil MegicksFirst edition.Harlow, England :Financial Times/Prentice Hall,[2010]©20101 online resource (289 páginas)Includes index.0-273-72471-1 Includes bibliographical references and index.Cover -- Marketing Planning -- Brief contents -- Contents -- Preface -- Guided tour -- Acknowledgements -- Introducing the running case study: The Eden Garden Tools Company Ltd -- Part 1 Introduction to Marketing Planning -- Marketing and marketing planning -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Marketing as a business philosophy -- Marketing and other business functions -- Relationships in marketing-oriented firms -- Competitive advantage and the management of exchange -- The purpose of marketing planning -- The role of the marketer in planning -- Stages of the marketing planning process -- Content and structure of a marketing plan -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: JJB Sports -- References -- Marketing plans and objectives -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Corporate objectives -- Other objectives -- Marketing plans and corporate plans -- Aims and objectives -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: Richer Sounds -- References -- Drivers of marketing planning -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Planning and the marketing environment -- The resource-based view -- The market-driving approach to strategy -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: Toyota -- References -- Part 2 Environmental Analysis -- The marketing audit -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Elements of the audit -- Practicalities of undertaking a marketing audit -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: Thomson Holidays -- References -- Analysing the external environment -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Modelling the external environment.Macro-environmental influences on planning -- Competitor analysis -- Researching the marketing environment -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: BAE Systems -- References -- Analysing the internal environment -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Undertaking internal analysis -- Organisational structures and systems -- Assessing marketing productivity -- Resources, competencies and capabilities -- Audit analysis -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: Iveco -- References -- Identifying marketing strategies -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- The planning gap -- Collaborating with competitors -- Marketing strategy in a recession -- International market entry strategies -- Evaluating strategies through SWOT analysis -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: AeroMexico -- References -- Part 3 Marketing Strategy through Segmentation -- Segmentation strategy -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Defining marketing boundaries -- Strategic issues in segmentation -- Strategic evaluation of segments -- Marketing strategies for marketing objectives -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: Boutique Caravans -- References -- Segmenting markets -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Segmenting the market -- Segmenting business markets -- The nested approach to segmentation -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: BMI -- References -- Targeting -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Assessing segments -- Targeting multiple segments -- Targeting decisions -- Targeting marginal segments.Generic targeting strategies -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: Balfour Beatty -- References -- Positioning -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Perception and positioning -- Positioning and the marketing mix -- Positioning multiple brands -- Repositioning -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: Bulmer's Cider -- References -- Part 4 Marketing Planning in Context -- Implementing marketing plans -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Implementing the plan -- Translating strategy into tactics -- Strategy and organisational structure -- Implementation and change -- Budgeting -- Monitoring and evaluating marketing performance -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: Organising Honda -- References -- Adapting marketing planning to context -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Planning in business-to-business markets -- Globalisation strategy -- Non-profit marketing -- Internal marketing -- Services marketing -- Planning in SMEs -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: The Real Seed Catalogue -- References -- Marketing plan for The Eden Garden Tools Company Ltd: 2010-2014 -- Glossary -- Index.Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.MarketingPlanningMarketingPlanning.658.8/02Blythe Jim330406Megicks PhilMiAaPQMiAaPQMiAaPQBOOK9910150240803321Marketing planning2984128UNINA02676nam 2200577Ia 450 991083008940332120230422045009.01-281-30975-397866113097560-470-69378-90-470-69303-7(CKB)1000000000398539(EBL)351391(OCoLC)437218648(SSID)ssj0000307560(PQKBManifestationID)11239644(PQKBTitleCode)TC0000307560(PQKBWorkID)10244788(PQKB)11546185(MiAaPQ)EBC351391(EXLCZ)99100000000039853919990709d2000 uy 0engur|n|---|||||txtccrRabbits[electronic resource] health, husbandry, and diseases /V.C.G. RichardsonOxford ;Malden, MA Blackwell Sciencec20001 online resource (186 p.)Description based upon print version of record.0-632-05221-X Includes bibliographical references (p. 171-173) and index.Rabbits; CONTENTS; Preface; 1 Husbandry; 2 Nutrition; 3 The Clinical Examination; 4 The Skin; 5 The Reproductive System; 6 The Neonatal Rabbit; 7 The Urinary System; 8 The Respiratory System; 9 The Digestive System; 10 The Musculoskeletal System; 11 The Teeth; 12 The Head and Neck; 13 Neurological and Neuromuscular Disorders; 14 Important Viral Diseases; 15 Behaviour; 16 Anaesthesia and Surgery; 17 Drugs and Treatments; 18 Zoonotic Aspects; References and further reading; IndexRabbits are the third most popular pet in the world and the trend to keep them indoors will make the ""house rabbit"" the pet of the next century. Rabbit owners expect and deserve the same standard of veterinary care for their rabbits as they receive for their cats and dogs. Devoted entirely to the pet rabbit, this book is a practical and concise guide to health, husbandry and diseases. The book begins with an overview of rabbit husbandry. Nutritional requirements and clinical examination are covered in chapters 2 and 3. Subsequent chapters then take a body system approach to describRabbitsDiseasesRabbitsHealthRabbitsRabbitsDiseases.RabbitsHealth.Rabbits.636.9/322636.932Richardson V. C. G867108MiAaPQMiAaPQMiAaPQBOOK9910830089403321Rabbits1935393UNINA