03120nam 22006734a 450 991082998480332120230828230955.01-282-36501-097866123650100-470-27769-60-470-27643-6(CKB)1000000000687288(EBL)469046(SSID)ssj0000289028(PQKBManifestationID)11242727(PQKBTitleCode)TC0000289028(PQKBWorkID)10383431(PQKB)10466482(MiAaPQ)EBC469046(OCoLC)184983209(EXLCZ)99100000000068728820050526d2006 uy 0engur|n|---|||||txtccrAquaculture marketing handbook[electronic resource] /Carole R. Engle, Kwamena Quagrainie1st ed.Ames, Iowa Blackwell Pub. Professionalc20061 online resource (286 p.)Description based upon print version of record.0-8138-1604-1 Includes bibliographical references (p. 229-243) and indexes.Seafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Wholesaler marketing -- Market trends -- The international market for seafood and aquaculture products -- Policies and regulations governing aquaculture marketing -- Planning marketing strategies (identifying target markets) -- Marketing research methodologies.Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of informatioAquaculture industrySeafood industryAquacultureMarketingSeafoodMarketingAquaculture industryUnited StatesSeafood industryUnited StatesAquaculture industry.Seafood industry.AquacultureMarketing.SeafoodMarketing.Aquaculture industrySeafood industry639.8664/.94/0688Engle Carole Ruth1952-860659Quagrainie Kwamena880088MiAaPQMiAaPQMiAaPQBOOK9910829984803321Aquaculture marketing handbook1965154UNINA