06165nam 22008773u 450 991082908410332120230126205134.01-118-28345-71-280-59008-497866136199141-118-28723-1(OCoLC)797823629(CKB)2670000000175373(EBL)822013(CaSebORM)9781118283455(MiAaPQ)EBC822013(OCoLC)852428654(OCoLC)ocn852428654(EXLCZ)99267000000017537320130418d2012|||| uy| 0engurun#---uuuuutxtrdacontentcrdamediacrrdacarrierThe Social Media Bible Tactics, Tools, and Strategies for Business Success /Lon Safko3rd ed.Queensland Wiley2012Hoboken, N.JWiley©20121 online resource (642 p.)Wiley Desktop EditionsDescription based upon print version of record.1-118-26974-8 The Social Media Bible: Tactics, Tools & Strrategies for Business Success; Contents; Acknowledgments; Introduction; Part I-Tactics and Tools; Part II-Strategy; The Five Steps to Social Media Success; Social Media Experts; The ROI of Social Media; International Perspective; Chapter To-Do Lists; Part I: Tactics and Tools; Chapter 1: What Is Social Media?; Ask Your Audience; So What Is It?; Why Social Media?; Word of Mouth at the Speed of Light; Other Customers; B2B; Internal Customers; 15 Social Media Categories; Social Networking; Photo Sharing; Audio; Video; Microblogging; LivecastingVirtual WorldsGaming; RSS and Aggregators; Search; Mobile; Interpersonal; Credits; Chapter 2: Say Hello to Social Networking; What's in It for You?; Back to the Beginning; What You Need to Know; Life Cycle; Contributing; Dunbar's Number; Social Network Examples; Facebook; What's in It for the User?; What's in It for Businesses?; Common Terms; Profile; Basics; About; Facebook Interface; Privacy Settings; Child Safety; Twitter; How It Works; What's in It for the User?; What's in It for Businesses?; Common Terms; Understanding the Tool; Other; Location-Based Social Media; How It WorksWhat's in It for the User?What's in It for Businesses?; Common Terms; Foursquare; Understanding the Tool; Other LBS; To-Do List; Conclusion; Downloads; Credits; Chapter 3: It's Not Your Father's E-Mail; What's in It for You?; Back to the Beginning; What You Need to Know; E-mail Terminology; Spam with Your SPAM?; Spam Filters or Content Filters; Content Really Is King; Tips, Techniques, and Tactics; The 1.54-Second Rule/5.0-Second Rule; Segment to Maximize Conversion; Day Parting Will Get It Read; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 4: The World of Web PagesWhat's in It for You?Back to the Beginning; What You Need to Know; Awareness; Search; Research; Buy; Your Home Page Is Causing You Harm; Design Elements to Consider; Psychological Marketing; It's All about Conversion; B2B Success Metrics; Testing Different Landing Pages; Techniques and Tactics; Trademark Sucks; Keyword Placement; Frames; Flash; Page Titles; Constructing Regional and Local Campaigns; Offline Marketing Strategy; Affiliate Marketing; Website Platforms; In-House-Out-House; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 5: The Internet Forum; What's in It for You?Back to the BeginningWhat You Need to Know; Forum Rules and Regulations; Forum Moderator; Forum Administrator; Forum Registration; Forum Post; Forum Member; Forum Subscription; Forum Troll; Forum Spamming; Forum User Groups; Forum Guest; Text Message Shortcuts; Emoticons; Forum Social Networking; Create Your Own Forum Software; Forum Website; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 6: The Ubiquitous Blog; What's in It for You?; Back to the Beginning; What You Need to Know; To-Do List; 50 Rapid Fire Tips for Power Blogging; Conclusion; Downloads; Credits; NoteChapter 7: The Wisdom of the WikiThe go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies.Wiley Desktop EditionsInternet marketingSocial mediaEconomic aspectsOnline social networksEconomic aspectsElectronic commerceElectronic commerceElectronic commerceInternet marketingInternet marketingOnline social networks - Economic aspectsOnline social networks -- Economic aspectsSocial media - Economic aspectsSocial media -- Economic aspectsInternet marketingSocial mediaEconomic aspects.Online social networksEconomic aspects.Electronic commerce.Electronic commerce.Electronic commerce.Internet marketing.Internet marketing.Online social networks - Economic aspects.Online social networks -- Economic aspects.Social media - Economic aspects.Social media -- Economic aspects.658.8/72658.872Safko Lon1604649AU-PeELAU-PeELAU-PeELAzTeSBOOK9910829084103321The Social Media Bible3929594UNINA