02708nam 22005651 450 991082900110332120190531095102.393-5328-057-593-86446-80-493-86446-81-2(CKB)3710000001418609(MiAaPQ)EBC4890027(Au-PeEL)EBL4890027(CaPaEBR)ebr11403256(CaONFJC)MIL1016388(OCoLC)990141258(CaToSAGE)SAGE000006942(EXLCZ)99371000000141860920190531e20172017 fy| 0engur|||||||||||rdacontentrdamediardacarrierThe indestructible brand crisis management in the age of social media /Venke Sharma, Hushidar Kharas1st edition.Los Angeles, CA :SAGE Publications, Inc.,2017.1 online resource (142 pages) illustrations93-86446-79-0 Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis-ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur, and what the brand's response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment, and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it's time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand, and see how quickly one can recover.Crisis managementBrand name productsManagementProduct managementPublic relationsSocial mediaCrisis management.Brand name productsManagement.Product management.Public relations.Social media.658.4056Sharma Venke1601140Kharas HushidarCaToSAGECaToSAGEUtOrBLWBOOK9910829001103321The indestructible brand3924606UNINA